Lele i ka ʻike
Dragon Year Gift Ka Hana Nui: Ka Hoʻopaʻa Kī na Tao Ran

ʻO Dragon Year Gift Ka Hana Nui: Ka Hoʻopaʻa Kī na Tao Ran he mea lanakila hanohano loa o ka 2024 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.


HaoʻUhi· 2024

Dragon Year Gift Ka Hana Nui: Ka Hoʻopaʻa Kī

na Tao Ran

Mea Kūʻai: Shenzhen Yixin Visual Brand Consultant Co., Ltd

Mea Lanakila A' Design Award Hao ma ka Māhele ʻUhi

12,076

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #157666

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Dragon Year Gift Ka Hana Nui: Ka Hoʻopaʻa Kī

Kikokikona Puke: ʻO Dragon Year Gift kahi hoʻolālā hoʻopaʻa no ke kī Pu'er, i hana ʻia i makana no ka ʻAhaʻaina Kupuna Kina. Ke huki nei ka hoʻolālā mai ka deragona mai, he holoholona pōmaikaʻi i loko o ka moʻolelo kahiko o Kina, a mai ka ʻāina mauna ʻo Yunnan, kahi i hoʻomaka mai ai ke kī Pu'er. Hoʻohui ʻia kahi deragona i kaha lima ʻia me ke kaha huaʻōlelo a me ka pena ʻīnika me kahi hōʻailona deragona maʻalahi i hana ʻia me ka polokalamu kiʻi. ʻO ka hoʻopaʻa waho i hoʻomālieʻia e kūʻē ana i ke ʻano ʻīnika wiwo ʻole o ka hoʻopaʻa loko. Hoʻopaʻi kiʻi ʻia ka pepa kotona hana lima mai nā kaiāulu lāhui kūloko, no laila, he kūlana kūʻokoʻa ko kēlā me kēia ʻāpana.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Hao

Ua lanakila ka hoʻolālā Dragon Year Gift Ka Hana Nui: Ka Hoʻopaʻa Kī i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Dragon Year Gift Ka Hana Nui: Ka Hoʻopaʻa Kī he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Dragon Year Gift Ka Hana Nui: Ka Hoʻopaʻa Kī no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa
Using calligraphy and ink painting as forms of expression, the illustrations and text of the "dragon" were hand drawn, and a concise "dragon" symbol was drawn using computer graphics software. The collision of the two shapes the unique temperament of the product. The restrained graphic style of the outer packaging and the wild ink style of the inner packaging form a strong contrast, which coincides with the refreshing and strong aftertaste of tea drinking.
Nā Ana a me ka Hoʻopili
200mm x 200mm x 4mm
Nā Lepili
Packing,Tea packaging,Pu'er tea packaging,Dragon Year
ʻEnehana Hana
The packaging material adopts handmade paper unique to local ethnic minorities, which is environmentally friendly, simple, and rich in vicissitudes, expressing the ancient and cultural connotations of tea products.
Pilikia Hoʻolālā
In terms of creation, it is necessary to inherit and activate local traditional culture, while realizing the inherent correlation between "Spring Festival", "Dragon Year", and "Tea"; In terms of material selection, Dai handmade cotton paper was used, which has a low production capacity. However, its long history, soft texture, and clear texture reveal the atmosphere of Eastern culture.
Noiʻi
In order to highlight the regional cultural characteristics of the product during the creative process, many attempts were made, and ultimately, the unique Dai handmade cotton paper was selected for screen printing, with each copy being unique.
Hoʻoulu Manaʻo
The year of the dragon is approaching, and the dragon is an animal in ancient Chinese mythology, symbolizing auspiciousness. We took the theme of "Dragon" and drew inspiration from the geographical characteristics of Yunnan, China, the birthplace of "Pu'er tea", as well as the refreshing and strong aftertaste of the drink. We created packaging that showcases the characteristics of the product and the attributes of Dragon Year gifts.
Ka Lōʻihi o ka Papahana
The project started in Shenzhen in October 2023, was completed in Yunnan in December 2023, and was launched into the market for sales in Shenzhen in January 2014. Simultaneously achieving excellent sales performance.
Kaʻina Hana
As the Dragon Year Spring Festival approaches, based on local cultural customs, we draw nutrients from ancient dragon totems and combine them with modern design contexts to create tea gifts that conform to the theme of the Dragon Year Spring Festival, showcasing the cultural taste of users.
Nā Palapala Kuleana
Copyright
Name: Tao Ran
Year: 2023

Trademark
Year: 2020-2030
Holder: Shenzhen Yixin Visual Brand Consultant Co., Ltd

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