Grumpy Bums Nā Pākana Hoʻomoʻa no nā Keiki by Angela Spindler

Grumpy Bums Nā Pākana Hoʻomoʻa no nā Keiki by Angela Spindler is a highly esteemed winner of the very prestigious 2024 A' Design Award Keleawe in Hoʻolālā ʻUhi Competition Category.

KeleaweʻUhi· 2024

Grumpy Bums Nā Pākana Hoʻomoʻa no nā Keiki

by Angela Spindler

Client: Depot Creative

A' Design Award Keleawe Winner in ʻUhi Category

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Verified Award Winner

Verify Award Status for #157788

View at A' Design Award Press Release Award Badge

Colors

The Design

About Grumpy Bums Nā Pākana Hoʻomoʻa no nā Keiki

Ua hoʻomohala ka ʻoihana i ka manaʻo waiwai o Sweet Victory e hōʻike pono ana i nā pōmaikaʻi o ka palapalā inoa. Ua kukulu lākou i ka ʻōlelo o ka lanakila. Mai ka ʻike huaʻōlelo hoʻoholo a me ka moʻolelo, ua hana lākou i ka ʻike nānā paʻani, ua kaha i nā kiʻi hoʻailona o Grumpy Bums a ua hoʻolālā i ka wahi waiho huahana a me nā waiwai digital. Me nā waiwai kumu o ka palapalā inoa - ka maika'i, ka hui pū 'ana, a me ka 'ōweliweli 'ole - ua ho'omohala ka 'oihana i ka wahi waiho e lilo i 'ike ho'ohenoheno a le'ale'a ma o ka ho'ohui 'ana i nā 'ohana ma o ka ho'omo'a 'ana.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Grumpy Bums Nā Pākana Hoʻomoʻa no nā Keiki i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Grumpy Bums Nā Pākana Hoʻomoʻa no nā Keiki he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Grumpy Bums Nā Pākana Hoʻomoʻa no nā Keiki i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The no-added-sugar kids’ treat that’s satisfyingly sweet.

Grumpy Bums is an exciting, first-to-market, baking kit for kids, without added sugar. We developed the brand proposition of ‘Sweet victory’, summing up the brand benefits perfectly. We crafted a language of triumph.

Drawing from our strategic verbal identity and narrative, we've developed a whimsical visual identity for the Grumpy Bums brand. This includes the creation of endearing brand mascots, alongside the design of captivating product packaging and engaging digital assets
Dimensions & Packaging: Box dimensions are as follows:
140 x 200 x 35MM
Tags: HealthySnacks SnackPackaging PackagingDesign NoAddedSugar BrandingDesign GrumpyBumsDesign
Production Technology: All boxes were printed using 1 spot colour and CMYK, with an aqueous varnish.
Design Challenge: Collaborating with a startup business can present unique challenges, notably navigating budget constraints and identifying viable solutions within the constraints of low production volumes.
Research: Grumpy Bums, is the pioneering baking kit for kids that delivers a satisfyingly sweet treat without any added sugar. Our brand proposition, Sweet Victory, encapsulates the essence of our wholesome approach perfectly.

We've cultivated a language of triumph, embodying optimism, energy, and a supportive tone that aligns with the consumer's journey. From our strategic verbal identity and narrative, we've brought to life a vibrant visual identity, complete with charming brand mascots and captivating product packaging, ensuring an engaging and delightful experience for families everywhere.
Inspiration: Our packaging is designed to transform baking into an engaging and delightful experience, uniting families in the joy of creation.

Featuring charming illustrations of muffins, our packaging mirrors the effortless nature of our products. With their lively personalities and universal appeal, these illustrations serve as powerful assets for campaigns, elevating brand visibility and fostering lasting connections with consumers. Immerse yourself in a world where baking isn't just a task—it's a memorable journey shared with loved ones.
Project Duration: The project started in July 2021 and was completed in January 2022 in Sydney Australia
Operation Flow: The product comes with super easy, kid-friendly instructions that make baking fun for the whole family. Plus, all the key ingredients are included except for eggs and milk, making it a stress-free baking adventure together.
Team Members: Creative Director/Designer/Illustrator: Angela Spindler