Starka Wildside Hoʻolālā ʻŌmole a me nā Lepa Inoa by Asta Kauspedaite

Starka Wildside Hoʻolālā ʻŌmole a me nā Lepa Inoa by Asta Kauspedaite is a highly esteemed winner of the very prestigious 2024 A' Design Award Kala in Hoʻolālā ʻUhi Competition Category.

KalaʻUhi· 2024

Starka Wildside Hoʻolālā ʻŌmole a me nā Lepa Inoa

by Asta Kauspedaite

Client: MV Group

A' Design Award Kala Winner in ʻUhi Category

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Verified Award Winner

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Colors

The Design

About Starka Wildside Hoʻolālā ʻŌmole a me nā Lepa Inoa

Ka ʻOhana Starka, i kūkulu ʻia ma luna o ka hana kahiko aʻa loa, aia kekahi hoa hou - ʻo Starka Wildside ka mea ʻoiʻoi a ʻōpiopio. I mahi ʻia ma nā wā i hala, ua hoʻopili ʻia nā ʻano ʻono me ka ʻono hope kuʻi ʻole ʻia o nā beri ʻeleʻele nahele. Ke noho nei ma loko o ka palena o nā mea inu hana kahiko, makemake ka hoʻolālā wahi hoʻopaʻa no kēia huahana e lawe mai i ka puhi makani hou ma nā hiʻohiʻona pū. ʻO ke kiʻi manu auku, ua lilo i hoʻailona no ka ʻOhana Starka, ua loli i kekahi nānā ʻōpiopio kūikawā i kēia manawa.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Starka Wildside Hoʻolālā ʻŌmole a me nā Lepa Inoa i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Starka Wildside Hoʻolālā ʻŌmole a me nā Lepa Inoa he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Starka Wildside Hoʻolālā ʻŌmole a me nā Lepa Inoa e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The "Starka" family, which is based on deep-rooted tradition, has a new member. The youthfully daring "Starka Widside". Cultivated over the ages, the flavor characteristics have now been complemented by the unexpected aftertaste of wild blackberries.
Dimensions & Packaging: Capacity: 500 ml. Dimensions: 80 (w) x 51 (d) x 235 (h) mm.
Tags: Lithuanian, Starka, wild, stork, ethnographic, design, MV GROUP, Stumbras, Studija Creata
Production Technology: Glass bottle. Flexo printing.
Design Challenge: The stork character, which has become a symbol of the Starka family, required a special youthful appearance this time. Traditionally fashioned in the style of old etchings. Only this time, he is a youthful, wild traveller. His wind-blown hair and the details of his outfit make it clear that he knows his way around the modern world.
Research: Staying within the territory of traditional beverages, the design of the packaging for this product aims to convey a gust of fresh air in the visuals as well. Bolder color combinations are used to reveal the taste qualities. The foil elements glimmer with a rarer copper shade.
Inspiration: Everyone has something wild, unique and special hidden deep inside. Dare to discover your secret character. Face your wild side.
Project Duration: Stumbro Starka Wildside was updated in 2023.
Operation Flow: With its unexpected form, "Starka Wildside" is inviting you to experience more, in a bolder, more real way.
Image Credits: Edgaras Marozas (http://www.krop.com/edgarasmarozas/)