Bedtime Story Pūʻolo Kokoleka Kiʻekiʻe by Xi Yang is a highly esteemed winner of the very prestigious 2024 A' Design Award Kala in Hoʻolālā ʻUhi Competition Category.
KalaʻUhi· 2024
Bedtime Story Pūʻolo Kokoleka Kiʻekiʻe
by Xi Yang
Client: Amovo
A' Design Award Kala Winner in ʻUhi Category
Verified Award Winner
Verify Award Status for #159310The Design
About Bedtime Story Pūʻolo Kokoleka Kiʻekiʻe
He hoʻolālā pūʻolo kēia no kahi papa kokoleka ʻono kiʻekiʻe. Hōʻike nā kiʻi ma ka pūʻolo waho i ka ʻike ʻono kaʻawale o kēlā me kēia ʻono kokoleka: inā he ʻālohilohi, he ʻeleu, a i ʻole he mīloli a ʻē. ʻAʻole like me ka hapa nui o nā pūʻolo kokoleka e hoʻohana ana i nā hiʻohiʻona mea ʻai maʻalahi e like me nā mea ʻike maka e hōʻike ana i ka ʻono o ka huahana, lawe kēia papa i nā pilina laulā a me nā loli naʻau i lawe mai ʻia e ka ʻono ma o nā kiʻi ʻē me ka manaʻo moʻolelo.
The Recognition
About the A' Design Award Kala
Ua lanakila ka hoʻolālā Bedtime Story Pūʻolo Kokoleka Kiʻekiʻe i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Bedtime Story Pūʻolo Kokoleka Kiʻekiʻe he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Bedtime Story Pūʻolo Kokoleka Kiʻekiʻe e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a packaging design for a gourmet chocolate series. The graphics on the outer box suggest the distinct taste experience of each chocolate flavor—be it shiny, lively, or mysterious and peculiar. Unlike most chocolate packaging, which uses intuitive food patterns as visual elements to represent the product's flavor, this series conveys the rich associations and emotional shifts brought by taste through peculiar graphics with a sense of story.
- Dimensions & Packaging
- 19X7X4.5CM
- Tags
- Chocolate, Gourmet Chocolate
- Production Technology
- The packaging of this series uses special paper with a metallic texture, printing large areas of black patterns, creating a strong visual contrast.
- Inspiration
- Inspired by bedtime stories from childhood, each story is imaginative, just like every piece of chocolate has its own unique flavor, each piece of chocolate tells a story. Tasting chocolate is like being slowly led into a mysterious realm, where taste memories are awakened and imagination unfolds.
- Project Duration
- The project started in Beijing in April 2022 and concluded in May 2022. It was launched in the Chinese market in January 2023.
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