Mirinda Global Refresh Ka Hana Nui: ʻEke Hoʻopaʻa no nā Mea Inu by PepsiCo Design and Innovation

Mirinda Global Refresh Ka Hana Nui: ʻEke Hoʻopaʻa no nā Mea Inu by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award Hao in Hoʻolālā ʻUhi Competition Category.

HaoʻUhi· 2024

Mirinda Global Refresh Ka Hana Nui: ʻEke Hoʻopaʻa no nā Mea Inu

by PepsiCo Design and Innovation

Client: PepsiCo

A' Design Award Hao Winner in ʻUhi Category

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Verified Award Winner

Verify Award Status for #159631

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mirinda Global Refresh Ka Hana Nui: ʻEke Hoʻopaʻa no nā Mea Inu

Kikokikona Puke: ʻO Mirinda Global Refresh he hoʻolālā ʻeke hoʻopaʻa i hana ʻia no kahi inu palupalu piha kinoea. Hāʻawi ke ʻeke hoʻopaʻa i ka inoa kālepa i kahi manaʻo hou a ʻokoʻa i loko o ka māhele inu palupalu piha kinoea. He ʻōlelo kiʻi ikaika, hou, a noʻeau ke ʻano, i hoʻomohala ʻia me ka noʻonoʻo ʻana i nā ʻono o ka poʻe ʻōpio, kikohoʻe, a kiʻi nui ka manaʻo. Hōʻike pū ke kālai ʻana i ka moʻomeheu inoa kālepa o nā ʻono hua ʻai hou a kupanaha. Manaʻo ke ʻano hou i ke kūkulu ʻana i ka ʻike nui aʻe a e kōkua i ka inoa kālepa e kū kaʻawale ma ka mākeke o kēia manawa.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Mirinda Global Refresh Ka Hana Nui: ʻEke Hoʻopaʻa no nā Mea Inu i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Mirinda Global Refresh Ka Hana Nui: ʻEke Hoʻopaʻa no nā Mea Inu he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Mirinda Global Refresh Ka Hana Nui: ʻEke Hoʻopaʻa no nā Mea Inu no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Known for its flavorful burst of refreshment, Mirinda is driven by a legacy of launching new and surprising fruity innovations. However in recent years, the brand determined it needed to drive greater awareness and distinction in the Carbonated Soft Drink (CSD) category. Mirinda needed a newly differentiated and updated point of view to stand out in the current market.
Inspiration: The Design Team approached this brand restage with the tastes of Gen-Z in mind. Creativity is cultural currency for this digital-first and hyper-visual generation, where memes, emojis, and remakes are worth a million words. We know the updated look and feel had to be more vibrant, authentic, creative and modern for Gen-Z to take notice.

Read the Press Release