Mirinda Plus Restage Hana Nui: Hōʻiliʻili Mea Inu by PepsiCo Design and Innovation

Mirinda Plus Restage Hana Nui: Hōʻiliʻili Mea Inu by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award Keleawe in Hoʻolālā ʻUhi Competition Category.

KeleaweʻUhi· 2024

Mirinda Plus Restage Hana Nui: Hōʻiliʻili Mea Inu

by PepsiCo Design and Innovation

Client: PepsiCo

A' Design Award Keleawe Winner in ʻUhi Category

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Verified Award Winner

Verify Award Status for #159637

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mirinda Plus Restage Hana Nui: Hōʻiliʻili Mea Inu

Kikokikona Puke: ʻO Mirinda Plus Restage kahi hoʻolālā hōʻiliʻili no kahi soda ʻono hua ʻai i kūʻai ʻia ma ʻAigupita. ʻO ka soda ka mea inu kaulana loa i nā hanana kūikawā a me nā hui pilikanaka ma ʻAigupita, kahi i ʻinu ʻole ai ka nui o nā kānaka i ka waiʻona. Loaʻa i ka Mirinda Plus ka soda me kahi liʻiliʻi wai hua ʻai, kūpono i ia mau hanana. Hoʻohana ka hōʻiliʻili i kahi ʻōnaehana ʻike maka ʻāla nui i manaʻo ʻia e hoʻokau i ka hopena i ke ao a me ke ahiahi. Hoʻonoho ka hoʻolālā iā Mirinda Plus ma ke ʻano he mana makua hou aʻe o Mirinda, kahi soda ʻono hua ʻai i kaulana ma ka honua a puni.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Mirinda Plus Restage Hana Nui: Hōʻiliʻili Mea Inu i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Mirinda Plus Restage Hana Nui: Hōʻiliʻili Mea Inu he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Mirinda Plus Restage Hana Nui: Hōʻiliʻili Mea Inu i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mirinda is a brand known for its refreshing fruity flavors and playful personality. In Egypt, most people don’t drink alcohol, and so the most popular beverage at special occasions and social gatherings is soda. Mirinda PLUS features soda with a hint of juice, which makes it a perfect fit for this space. To position Mirinda PLUS as a go-to evening beverage for the Egyptian market, we gave it a vibrant revamp that makes an impact day and night.
Inspiration: To stand out, Mirinda PLUS needed to elevate its visual identity system. Our goal was to create an iconic look and that clearly differentiated Mirinda PLUS. We wanted to set Mirinda PLUS apart as a more mature version of Mirinda, our fruit-flavored soda that’s known around the world.

Read the Press Release