Pepsi Super Bowl LVII Alumitek Hana Nui: Pūʻolo Mea Inu by PepsiCo Design and Innovation

Pepsi Super Bowl LVII Alumitek Hana Nui: Pūʻolo Mea Inu by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award Keleawe in Hoʻolālā ʻUhi Competition Category.

KeleaweʻUhi· 2024

Pepsi Super Bowl LVII Alumitek Hana Nui: Pūʻolo Mea Inu

by PepsiCo Design and Innovation

Client: PepsiCo

A' Design Award Keleawe Winner in ʻUhi Category

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Verified Award Winner

Verify Award Status for #159650

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi Super Bowl LVII Alumitek Hana Nui: Pūʻolo Mea Inu

Kikokikona Puke: ʻO Pepsi Super Bowl LVII Alumitek kahi ʻōmole mea inu kūikawā i hana ʻia no kahi hanana pōpeku nui ma Phoenix, ʻAlikona. Loaʻa ke kumu hoʻohālike o ka hoʻolālā mai ka ʻāina wao nahele e puni ana, kaulana no kona lani ākea a me kāna mau mea kanu a holoholona kūʻokoʻa. He hoʻololi kala ʻōniʻoniʻo e neʻe ana mai ka ʻeleʻele a i ka poni a i ke ʻalani, e hoʻomanaʻo ana i ka puka ʻana o ka lā ma ʻAlikona. Ua hoʻoulu ʻia nā hiki o ka paʻi ʻana e kūkulu i kahi ʻano hohonu. Ua kau ʻia nā kiʻi aka ma luna o ke ʻano wao nahele o nā pāpipi a me nā lāʻau liʻiliʻi, e hōʻailona ana i nā holoholona kūloko e like me nā ʻīlio hae, nā nahesa a me nā manu.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Pepsi Super Bowl LVII Alumitek Hana Nui: Pūʻolo Mea Inu i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Pepsi Super Bowl LVII Alumitek Hana Nui: Pūʻolo Mea Inu he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Pepsi Super Bowl LVII Alumitek Hana Nui: Pūʻolo Mea Inu i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Set against one of the most stunning natural landscapes, Phoenix, Arizona, is home to awe-inspiring sunsets, canyons, and vistas. The desert city’s sweeping scenery has inspired artists throughout history, and in 2023 we joined their ranks when we designed a limited edition Pepsi bottle celebrating the host of the year’s ultimate football event.
Inspiration: Our team drew inspiration from the local landscape known for its vast sky and unique flora and fauna. We pushed the limits of printing capabilities to create depth with a vibrant black-to-purple-to-orange gradient, capturing the awe of an Arizona sunrise. Discoverable silhouetted icons pepper the desert landscape filled with cacti and bushes, paying homage to the wildlife of Arizona, including coyotes, snakes, birds and more.

Read the Press Release