Chilled Milk Hoʻopuni na Kazuo Fukushima and Aya Tanaka

ʻO Chilled Milk Hoʻopuni na Kazuo Fukushima and Aya Tanaka he mea lanakila hanohano loa o ka 2024 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KeleaweʻUhi· 2024

Chilled Milk Hoʻopuni

na Kazuo Fukushima and Aya Tanaka

Mea Kūʻai: Meiji China Investment Co.,Ltd.

Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi

16,322

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #159679

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Chilled Milk Hoʻopuni

E kūkulu ana i nā wahine ʻōpio Pākē, ua hoʻokuʻu ʻia kahi wai waiu ʻōhelo papa kiʻekiʻe i hoʻoulu ʻia e nā papa kuhikuhi Kepanī e hoʻoala i ka manaʻo hoihoi i ka wā i hala. Hana ʻia me ka hapa-50 waiu maka, hāʻawi ia i ka kaulike hemolele o ka ʻono a me ka ʻawa no ka poʻe makahiki 20 a i 39. Loaʻa i ka huahana ka hoʻopuni nani māmā hiki ke lawe e hoʻohana ana i ka hilinaʻi i ka pūlima Kepanī. Me kāna hoʻolālā, me ka kumu keʻokeʻo a me nā kiʻi ʻōhelo papa maoli, makemake ia e hāʻawi i kahi ʻike mālie o ka māla ʻōhelo papa, e kūpaʻa ana i ka hou a me ka waiwai kiʻekiʻe.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Chilled Milk Hoʻopuni i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Chilled Milk Hoʻopuni he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Chilled Milk Hoʻopuni i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: In response to young Chinese women's preference for strawberry milk, a high-quality product inspired by traditional Japanese recipes has been developed, aiming to stir nostalgia among Japanese consumers. Crafted with 50% raw milk, this fresh, refrigerated flavored milk strikes an ideal balance between sweetness and acidity, specifically targeting women aged 20-39. The project showcases a chic, portable packaging design, capitalizing on the trust placed in Japanese brands to offer a novel and delightful strawberry milk experience.
Nā Ana a me ka Hoʻopili: Surface : matte.
bottle material: recyclabled paper
Cap material: plastic

900ml: Width 70mm x Depth 70mm x Height 232mm
400ml: Width 70mm x Depth 70mm x Height 140mm
Nā Lepili: Chilled Milk, Strawberry flavor, Packaging, Logotype, China, Japan quality, Cow, Carton
ʻEnehana Hana: Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL(Extended Shelf Life) during the manufacturing process.
Changed the method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Pilikia Hoʻolālā: The design showcases a white background, suggesting fresh, rich milk and conveying cleanliness, luxury, and quality typical of Japanese brands. Illustrations of strawberries, rendered with a classic, realistic style reminiscent of children's picture books, are featured. Additionally, illustrations of strawberry flowers and leaves are included to enhance the ambiance of a strawberry field, aiming to transport the target audience to a relaxed state, as though they were enjoying the beverage amidst an actual strawberry patch.
Noiʻi: Analysis of luxury supermarkets where products are sold. Competitive analysis in internet sales. Analysis of consumer in the market. Packaging design analysis of the Japanese market.
Hoʻoulu Manaʻo: Set against a white background, the design signifies fresh, luxurious milk, characteristic of Japanese quality. Realistic strawberry illustrations, akin to those in children's books, along with strawberry flowers and leaves, enhance the strawberry field theme. This aims to immerse the target audience in the tranquility of enjoying the beverage within a strawberry patch.
Ka Lōʻihi o ka Papahana: The project started in May 2023 in Shanghai and finished in August 2023, and sales started in China in November 2023.
Kaʻina Hana: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Nā Palapala Kuleana: Copyrights belong to Meiji China Investment Co.,Ltd. 2023.
Nā Lālā Hui: Creative Director: Kazuo Fukushima
Graphic Designer: Aya Tanaka
Account Director: Xu Xuehua
Nā Kuleana Kiʻi: Photographer: Zhu Jie