ʻO Pepsi Big Football Event LTO Ka Hoʻopili ʻIa ʻAna o Nā Mea Inu na PepsiCo Design and Innovation he mea lanakila hanohano loa o ka 2024 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
KalaʻUhi· 2024
Pepsi Big Football Event LTO Ka Hoʻopili ʻIa ʻAna o Nā Mea Inu
na PepsiCo Design and Innovation
Mea Kūʻai: PepsiCo
Mea Lanakila A' Design Award Kala ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #159649Ka Hoʻolālā
E Pili Ana iā Pepsi Big Football Event LTO Ka Hoʻopili ʻIa ʻAna o Nā Mea Inu
ʻO Pepsi Big Football Event LTO he hoʻolālā hoʻopili mea inu no ka manawa palena ʻia i hana ʻia no kekahi hoʻokūkū pōpeku nui i mālama ʻia ma Qatar i ka makahiki 2022. Hōʻike ka hoʻopili i nā kiʻi paʻi o nā poʻe aloha pōpeku maoli o nā lāhui like ʻole, e hopu ana i ka hauʻoli nui i ʻike ʻia i ka wā o ka pāʻani. Ua hoʻohana ʻia nā kānana pena i nā kiʻi e hoʻomanaʻo ai i ka hana pena maka ma waena o ka poʻe kākoʻo a e hāʻawi i kahi nānā noʻeau. Hoʻonui nā kiʻi koʻikoʻi like a me nā kiʻi ʻoni i ka ʻōlelo kiʻi hoʻokahi. ʻO ka manaʻo ka hoʻopili ʻana i ka hōʻailona hana me ka poʻe aloha pōpeku kūloko i ka wā o ka hanana.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā Pepsi Big Football Event LTO Ka Hoʻopili ʻIa ʻAna o Nā Mea Inu i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Pepsi Big Football Event LTO Ka Hoʻopili ʻIa ʻAna o Nā Mea Inu he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Pepsi Big Football Event LTO Ka Hoʻopili ʻIa ʻAna o Nā Mea Inu e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- Wherever there is football, there is Pepsi. The brand wanted to celebrate the “Big Football Event (BFE)” in 2022 i in Qatar - the first time ever hosted by an Arab country - with an unexpected Pepsi twist. The brand wasn’t an official sponsor, but still wanted to make its presence known for this landmark event, and so it required a creative strategy to design limited time offer (LTO) packaging, key visuals, and animations that would capture all the excitement of local football fans.
- Hoʻoulu Manaʻo
- The Design Team opted to feature football fans themselves on pack, depicting the intense joy felt throughout a match and their insatiable thirst to see their team win. Beginning by shooting photographs of real talents with different nationalities, the Design Team then applied paint filters to nod to the practice of fans face-painting during a match, as well as to give the images an overall artistic look and feel.
Kākoʻo ʻIa
ʻImi ma ʻō aku o Designers.org
E ʻimi i nā huahana, nā lawelawe a me nā manawa mai kā mākou mau hoa hoʻolaha.
Hou Aku e ʻImi Ai
Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
