Nexus ʻIke Hōʻailona Waihona na Responsive Spaces

ʻO Nexus ʻIke Hōʻailona Waihona na Responsive Spaces he mea lanakila hanohano loa o ka 2025 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā Pilina, Launa a me ʻIke Mea Hoʻohana.

HaoPilina· 2025

Nexus ʻIke Hōʻailona Waihona

na Responsive Spaces

Mea Kūʻai: DC Tower

Mea Lanakila A' Design Award Hao ma ka Māhele Pilina

14,778

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #162496

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Nexus ʻIke Hōʻailona Waihona

Ma ke kikowaena o ka hale kiʻekiʻe loa ma ʻAukekulia, ʻo ka DC Tower ma Vienna, ua hana ʻo Responsive Spaces i kahi wahi hōʻailona e hoʻomanaʻo ai i nā waiwai o ka hale kiʻekiʻe: Hōʻike ʻo The Nexus i wahi e hoʻomaha ai, e hoʻopili ai, a e hoʻopili hou ai. Hoʻohana kēia hoʻonoho media i ka ʻike kikokikona, ka leo, a me ka mālamalama e lawe ai i nā malihini ma kahi huakaʻi ʻike nui a hoʻopili naʻau iā lākou i ka ʻuhane o ka hale. Hiki i nā malihini ke ʻimi iho i nā mea a pau ma ka papa hana pā lima. I ka wā e hōʻike ʻia ana ka ʻike kikokikona, piha ka lumi i nā ʻano mālamalama i hōʻailona ʻia e ka waihoʻoluʻu a hoʻololi like ʻia e ka manawa.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Hao

Ua lanakila ka hoʻolālā Nexus ʻIke Hōʻailona Waihona i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Nexus ʻIke Hōʻailona Waihona he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Nexus ʻIke Hōʻailona Waihona no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: The Nexus is a central location inside the highest building in Austria, the DC Tower in Vienna, that is designed to bring its brand to life. This media installation takes visitors on a visually charged journey through the towers values and beliefs. Light emotionalizes those values with unique intensity while an interactive tablet allows individual exploration.
At the heart of the DC Tower, the Nexus is intended to inspire every time. The selected themes flood the room in colour-coded patterns to support the digital information on the display.
Nā Ana a me ka Hoʻopili: The room as the size of approximately 3 meters in width and 12 meters in length
Nā Lepili: Brand Experience, Light Installation, Interactive Installation, Immersive Brand Space
ʻEnehana Hana: A 75'' display, 48x RGB LED luminaires, foil wrapping and 8x light boxes specially developed for the room to visually redesign the (previously visible and unattractive) rear of the hotel lifts.
An iPad allows the interaction by visitors.
Pilikia Hoʻolālā: The biggest challenge of this project was the fact, that the space and its situation were given and not allowing regular ways of creating a brand space.
Therefore we created this design, utilizing the backside walls of the existing elevators by adding designed lightboxes, that feature in total 48 meters of controllable Led lights inside of them. This way, we were able to flood the room emotionally. It enabled us to create an immersive space, although we just used one digital display to communicate all relevant information.
Noiʻi: No particular research was needed for this projects. Its main purpose is brand staging and the goal to create an additional highlight experience for tenants and visitors alike.
Hoʻoulu Manaʻo: The DC Tower is unique building in Austria featuring an iconic facade that pays homage to the Danube that flows right next to it. The tower management has a strong believe in its values and wanted to communicate these to all visitors and tenants.
An empty space on ground level should become the new emotional center of the tower and allow all visitors to experience the unique mindset of the tower and its values.
Ka Lōʻihi o ka Papahana: The project started in Oktober 2023 and finished in April 2024 in the DC Tower in Vienna, Austria.
Kaʻina Hana: The room communicated with visitors on its own by using the light installation to delivery different brand values. Nevertheless, an iPad on the entry point of the room allows visitors to actively choose between the core topics and trigger them on demand. This feature is particularly important for guides, that start their many tours through the whole tower in this room, from now on.
Nā Palapala Kuleana: none
Nā Lālā Hui: Creative Lead: Markus Pargfrieder
Design Lead: Julian Reil
Motion Design: Christian Renner
Print Design: Nathalie Kronberger
Development/Programming: Julian Reil
Nā Kuleana Kiʻi: Image #No 1: Photographer: Florian Voggeneder
Image #No 2: Photographer: Florian Voggeneder
Image #No 3: Photographer: Florian Voggeneder
Image #No 4: Photographer: Florian Voggeneder
Image #No 5: Photographer: Florian Voggeneder

Video (Link): Video & Audio: das narrativ