Avand Ka Hana Nui: Ka Hoʻopaʻa ʻAno Meaʻai Kaʻa Pālaoa na Masoud Najafi Amirkiasar

ʻO Avand Ka Hana Nui: Ka Hoʻopaʻa ʻAno Meaʻai Kaʻa Pālaoa na Masoud Najafi Amirkiasar he mea lanakila hanohano loa o ka 2025 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

HaoʻUhi· 2025

Avand Ka Hana Nui: Ka Hoʻopaʻa ʻAno Meaʻai Kaʻa Pālaoa

na Masoud Najafi Amirkiasar

Mea Kūʻai: Avand Pastry

Mea Lanakila A' Design Award Hao ma ka Māhele ʻUhi

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Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #162500

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Avand Ka Hana Nui: Ka Hoʻopaʻa ʻAno Meaʻai Kaʻa Pālaoa

Kikokikona Puke: ʻO Avand kahi ʻano hoʻopaʻa i hana ʻia no kahi kālepa meaʻai kaʻa pālaoa liʻiliʻi kūikawā. Loaʻa i kēia pūʻulu ʻekolu pahu keke, hoʻokahi pahu kuki, a me hoʻokahi kīʻaha pepa. Hoʻohui ʻia ke kaha kiʻi lima me ka hoʻolālā kiʻi kikohoʻe e hana i nā ʻano manaʻo hoʻokuʻu i like me kahi hana noʻeau. Hoʻohana ʻia ka ʻōmaʻomaʻo hohonu a me ke gula i mau kala nui no ka waihona. Hōʻike nā ʻili pena i ke ʻano hana lima ʻana o ka meaʻai kaʻa pālaoa a me ka mālama i mālama pono ʻia i ka wā hana. Hoʻohana ʻia kahi ala hōʻike ʻano nui hoʻoiho, no laila loaʻa i nā hoʻopaʻa nā manaʻo noʻeau like ʻole ma mua o kekahi kumu paʻa hoʻokahi.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Hao

Ua lanakila ka hoʻolālā Avand Ka Hana Nui: Ka Hoʻopaʻa ʻAno Meaʻai Kaʻa Pālaoa i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Avand Ka Hana Nui: Ka Hoʻopaʻa ʻAno Meaʻai Kaʻa Pālaoa he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Avand Ka Hana Nui: Ka Hoʻopaʻa ʻAno Meaʻai Kaʻa Pālaoa no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Handmade pastry is created artistically and conveys a distinct and special experience to the audience. Using color Brushes and free forms as a work of art symbolizes a taste experience that is unique and beyond the ordinary experience that might be found elsewhere.
Nā Ana a me ka Hoʻopili: Cake Box 1: Width 110 mm x Depth 105 x Height 105mm
Cake box 2: Width 210 mm x Depth 210 x Height 105mm
Cake box 3: 310 x 310 mm
Cookie box: 250 x 87 x 45 mm
Paper Cup: 360 cc
Nā Lepili: Packaging, Design, Pastry, Cake, Cookie,
ʻEnehana Hana: A combination of hand brush painting and digital art is used to provide the new forms from scratch while attempting to be unique which comprises the main design of the packages.
The main insight comes from the meticulous attention employed while producing the pastry including handmade materials, attention to the beauty, & transparency in production.
Pilikia Hoʻolālā: The hardest part of the design project was convincing the founders to admit the suggested dynamic identity approach to the design, which led to a rather large production dimension, which led to more investment. Another challenge was the acceptability of such an approach for the consumer as it put a heavier cognitive burden.
Noiʻi: The research methodology is mainly based on open-ended interviews with founders and a group of customers familiar with the cafe's background in the business. The research objective was to portray what the founders exactly had in mind as well as consumer insight about the pastry as it exists elsewhere and as they experienced it in the previous cafe. The research has also tested how pastry can be a stimulus for happiness in a society that is hardly achieved through ordinary channels in a way that AVAND might act as a facilitator to this goal.
Hoʻoulu Manaʻo: The Design is inspired by art, painting, and brush effects.
Avand is a boutique Pastry with a remarkable background in cafe and pastry experience in the city where it was launched. Like an artist and a source of inspiration, Avand inspires people to be happy through the experience of pastry leaving a sweet effect on the customer’s mind. Each handmade pastry leaves a unique impression on the mind of the consumer.
Ka Lōʻihi o ka Papahana: The project started In Istanbul in November 2023 and finished in February 2024. This project was Printed in Iran and Published in Rasht, Iran
Kaʻina Hana: The combination of deep green and gold Colors, as the brand's Primary Colors reminds the original identity
Nā Kuleana Kiʻi: Designer: Masoud Najafi.
Strategist: Nima Saade