To Meet Hoʻolālā Pūʻolo ʻĀpala na Ziqiong Li

ʻO To Meet Hoʻolālā Pūʻolo ʻĀpala na Ziqiong Li he mea lanakila hanohano loa o ka 2025 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KalaʻUhi· 2025

To Meet Hoʻolālā Pūʻolo ʻĀpala

na Ziqiong Li

Mea Kūʻai: ONE DESIGN Brand Co., Ltd

Mea Lanakila A' Design Award Kala ma ka Māhele ʻUhi

28,356

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #163720

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā To Meet Hoʻolālā Pūʻolo ʻĀpala

Hoʻohana kēia hoʻolālā i ka nani maʻalahi me nā waihoʻoluʻu ʻeleu. ʻO ka ʻāpala nui loa ma ka ʻili o ka pūʻolo waihona ke kumu o ka hiʻohiʻona maka kupanaha. Ma o kēia ʻano kūʻokoʻa, kū ʻokoʻa ka pūʻolo ma nā wahi hoʻike āpau, a kōkua ia i nā mea kūʻai e ʻike māmā ai i ka waihona ma hope. Kūkulu pū ia i ka hiʻohiʻona ʻike o ka inoa make, e hoʻonui ana i ka ʻike i ka inoa make a hoʻokō ana i ka pahuhopu kūʻai o ka manaʻo paʻa ma o ka hoʻike pinepine ʻana.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Kala

Ua lanakila ka hoʻolālā To Meet Hoʻolālā Pūʻolo ʻĀpala i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā To Meet Hoʻolālā Pūʻolo ʻĀpala he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā To Meet Hoʻolālā Pūʻolo ʻĀpala e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: The design has a minimalist aesthetic enhanced by vivid colors, resulting in a striking visual representation for the product packaging - an iconically oversized apple. This unique feature makes the packaging stand out in different display arrangements, helping consumers recognize it at later times. Moreover, it aids in building the brand's visual identity and improves brand recognition. Repeated exposure helps the brand achieve its marketing goal of strengthening memorability.
Nā Ana a me ka Hoʻopili: 350mm*350mm*120mm
Nā Lepili: Brand identity, super symbols, creativity, interaction
ʻEnehana Hana: Paper printing involves processes like hot stamping, embossing, and UV coating.
It is presented using special papers such as those with magnetic buckles and tactile paper.
Noiʻi: This brand is sold in major southern Chinese cities, targeting middle - to high - end consumers aged 25 - 40.
Our design is based on the main consumer groups and aesthetic needs identified through market analysis.
The aim is to create market - catering designs, using design power to help the brand establish a market foothold and achieve greater commercial value.
This project has achieved e goal of creating packaging at represents the product and engages in dialogue with consumers.
Hoʻoulu Manaʻo: Let the product packaging promote the product and convey the brand concept through the super - symbol design. Write a blessing on the packaging like "May all the good things come to you as you eat this apple." This aligns with Chinese consumers' cultural perception of apples, as they are considered to bring good fortune and peace. Include the latitude and longitude to show the high - quality origin of our products. Also, add a water droplet element to let consumers more directly feel the freshness of the apple.
Ka Lōʻihi o ka Papahana: The project started in Xi'an in May 2023, ended in Xi'an in March 2024, and was produced and sold in Shenzhen in March 2024.
Kaʻina Hana: Engaging opening meods can attract consumers. Uncover the apple to show hand - drawn illustrations and evoke the joy of a bountiful harvest. Then, reveal an airplane window with rolling apples. The overall box design, along wi the detailed graphic design, work together to inform consumers about e professional cultivation process of the apples until they are ripe. It also conveys at the fruit is transported by the fastest air freight to deliver it to consumers in the best condition.
Nā Lālā Hui: Li Ziqiong
Cai Xueqin
Wen Wanqi
西安一宫格品牌传播有限公司One Design Brand Communication Co., Ltd.