Adam And Eve Pūʻolo Meaʻai na Antonia Skaraki

ʻO Adam And Eve Pūʻolo Meaʻai na Antonia Skaraki he mea lanakila hanohano loa o ka 2025 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KalaʻUhi· 2025

Adam And Eve Pūʻolo Meaʻai

na Antonia Skaraki

Mea Kūʻai: A|S Strategy, Branding & Communication

Mea Lanakila A' Design Award Kala ma ka Māhele ʻUhi

29,396

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #163788

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Adam And Eve Pūʻolo Meaʻai

Hoʻohui maikaʻi loa kēia pūʻolo i ka moʻolelo, ke kiʻi, a me ka loina kahiko. Hoʻoulu ʻia e ka moʻolelo Baibala a me ka Odyssey a Homera, hoʻohanohano ia i ka loina mau loa o ka hoʻomaloʻo ʻana i nā piku ma ka lā. Hoʻala nā kiʻi lāʻau kahiko i ka manaʻo o ka ʻimi ʻike a me ka loaʻa ʻana, e hui pū ana ka hana kiʻi a me ka ʻepekema e like me nā puke o nā mea ʻimi ʻike kahiko. Hoʻomaikaʻi ka hoʻolālā i ka waiwai o ke ao nei a me ka noʻeau o ke kanaka, e hana ana i ka pilina nui ma waena o ka mōʻaukala, ka kulaiwi, a me ka hana noʻeau o ka mālama ʻana. Hoʻololi kēia pūʻolo i kahi hua ʻai maʻalahi i moʻolelo no ka ʻimi naʻauao, ka hana kiʻi, a me ka loina kahiko.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Kala

Ua lanakila ka hoʻolālā Adam And Eve Pūʻolo Meaʻai i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Adam And Eve Pūʻolo Meaʻai he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Adam And Eve Pūʻolo Meaʻai e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: The Adam and Eve packaging combines storytelling, nature, and art, paying tribute to the ancient tradition of drying figs as first recorded in Homer’s Odyssey. The design features vintage botanical illustrations, evoking a sense of discovery and merging art with science, reminiscent of explorers' and scientists' notebooks. This unique blend of historical narrative, natural elements, and artistic expression sets the packaging apart by honouring both the fruit's ancient history and its timeless preservation.
Nā Ana a me ka Hoʻopili: Height 370mm x width 190.5mm, rectangle 70mmx92 and composite 120 x 225
Nā Lepili: Adam and Eve, sundried figs, botanical illustrations, Greek figs, Kalamata figs, nature-inspired packaging, storytelling, vintage notebook
ʻEnehana Hana: Our production technique for the labels used CMYK, screen printing, varnish and slitter rewinder. For the bags B colours Flexo UV was used. The materials used were PP white/permanent and hot foil gold as well as cotton white/S2047N / BG45WH. The special techniques used were varnish, slitter rewinder, laminate and flexo UV. The methodologies were flexo and screen printing.
Pilikia Hoʻolālā: The main challenge in the Adam and Eve project was to have an idea that would make this product look really different from its vast competition. We achieved this by integrating the detailed aesthetic of Victorian-era scientific notebooks into a modern packaging design.Balancing the intricacy of hand-drawn illustrations with modern production methods posed technical difficulties, as did ensuring the packaging material was both sustainable and visually evocative of the period. Achieving a cohesive blend of vintage art and contemporary functionality was a significant creative hurdle.
Noiʻi: There was research done by the agency's marketing department about the competition in order to see what kind of packaging exists in the Greek and international markets. The agency also looked into the kind of by-products of sun-dried figs in order to suggest to the client other products they could produce based on the figs. The research was also a design research into the packaging trends of similar products. Everything was conducted by the marketing department of the agency with the goal to differentiate the brand from its competitors in the US market.
Hoʻoulu Manaʻo: The Adam and Eve project draws its primary inspiration from Victorian-era scientists' and explorers' notebooks, which were filled with hand-written notes and intricate sketches documenting newly discovered species of flora and fauna. These vintage journals, combining art and science, evoke a sense of discovery and exploration. The packaging design mirrors this tradition, paying homage to the natural world and the historical methods of preserving knowledge and nature’s bounty through detailed illustrations and storytelling.
Ka Lōʻihi o ka Papahana: The project started in January and finished in August. It hit the US markets in September.
Kaʻina Hana: This is a project with many variants and different operations. There is a doypack with string figs whith a seal that opens, there is a round pack protected by cling film containing crown figs, based of the traditional sun-dried fig Greek pack and there is a glass jar for fig spread which opens like a normal glass container.