ʻO Threegun Hoʻolālā Pūʻolo na E2W Studio he mea lanakila hanohano loa o ka 2025 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KeleaweʻUhi· 2025

Threegun Hoʻolālā Pūʻolo

na E2W Studio

Mea Kūʻai: E2W Studio

Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi

11,154

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #167210

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Threegun Hoʻolālā Pūʻolo

Mai ka wā i hoʻokumu ʻia ai, ua hoʻohana mau ʻo Threegun i ka ʻulaʻula, he waihoʻoluʻu i kumu hohonu ma ka moʻomeheu Pākē, ma ke ʻano he mea nui o kona hōʻailona ʻike. Ua manaʻo ʻia ka waihoʻoluʻu ʻulaʻula ma ke ʻano he kekahi o nā waiwai pono e mālama ʻia ma loko o ke ʻōnaehana ʻike o ka hōʻailona kūʻai. ʻO ka hoʻohana ʻōnaehana ʻana i nā ʻōnaehana pākuʻi ma ka pūʻolo ke hoʻohui nei i ka hoʻonohonoho. No ke kumu o ka pūʻolo, ua hoʻohui ʻo ke mea hoʻolālā i ka hua ʻōlelo ʻEkolu i loko o ka hoʻolālā ana ma ke ʻano hou. Ua lilo kēia kiʻi ʻano i waiwai ʻike koʻikoʻi no Threegun, e hoʻomau ana i kona hana nui ma kā lākou hoʻolālā ʻike ma hope mai.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Threegun Hoʻolālā Pūʻolo i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Threegun Hoʻolālā Pūʻolo he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Threegun Hoʻolālā Pūʻolo i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: As a Chinese underwear brand established in 1937, Threegun has various products. Consequently, the most challenging aspect of this project lies in distinguishing and unifying these products. Instead of utilizing patterns and icons, designer have opted for the use of Chinese characters. The selected font is Kaiti, which has a strong sense of humanism and aligns perfectly with Threegun's humanistic culture.
Nā Ana a me ka Hoʻopili: Width 58mm x Depth 134mm x Height 255mm
Nā Lepili: Humanity, Classic elegance, Modern oriental aesthetics, Warmth, Brand identity
ʻEnehana Hana: In terms of appearance, we have extracted the specifications and names of the products into Chinese characters as the core identification elements of the symbol. The condensed Chinese characters enable consumers to establish recognition of products and make it easier for them to remember the brand.
Pilikia Hoʻolālā: It is difficult to see any direct relationship between design and cost in this project, but the sorting and classification system hidden behind the scenes is the key to reducing costs. THREEGUN has developed a wide range of products over 80 years of brand history, with many different specifications under each product line. The design system that clarifies these product lines and specifications is the key to significant cost savings behind the scenes.
Noiʻi: In the Chinese market, especially in the underwear category, using Chinese characters as brand identity and functional identity is the first of its kind, especially when we have cleverly integrated them into a cohesive visual language, which is an area that other brands have yet to venture into.
Hoʻoulu Manaʻo: As a time-honored brand in China, Threegun selected Chinese characters to convey warm and humanistic feelings. As a national brand, using Chinese characters is a better way to communicate with consumers and to form brand recognition.
Ka Lōʻihi o ka Papahana: The project was completed in 2024.
Kaʻina Hana: More importantly, it helps the brand review systematically, enabling them to plan their product lines and strategic planning more effectively.
Nā Kuleana Kiʻi: Floating Stop