Doritos Fiera Preta 2024 Ka Hoʻopili ʻAi Māmā by PepsiCo Design and Innovation

Doritos Fiera Preta 2024 Ka Hoʻopili ʻAi Māmā by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 A' Design Award Kala in Hoʻolālā ʻUhi Competition Category.

KalaʻUhi· 2025

Doritos Fiera Preta 2024 Ka Hoʻopili ʻAi Māmā

by PepsiCo Design and Innovation

A' Design Award Kala Winner in ʻUhi Category

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Verified Award Winner

Verify Award Status for #169601

View at A' Design Award Press Release Award Badge

Colors

The Design

About Doritos Fiera Preta 2024 Ka Hoʻopili ʻAi Māmā

ʻO Doritos Fiera Preta 2024 he pūʻulu hoʻopili ʻai māmā i hana ʻia me ka palena paʻa no Feira Preta, ka hanana nui loa o ka moʻomeheu ʻeleʻele ma ʻAmelika Latina. Ua hoʻomaka ʻo Feira Preta ma ke ʻano he mākeke i nā makahiki he 16 i hala aku nei a ua ulu aʻe i ʻahaʻaina ʻekolu lā kahi e hoʻololi ʻia ai nā waiwai kino a me nā waiwai hōʻailona, e mālama ʻia ai nā aʻa kuluma, a e hāʻawi ʻia ai ka ʻike mai kekahi hanauna a i kekahi hanauna aʻe. Ua hana ʻia ke kiʻi hoʻonani o ka hoʻopili e ʻekolu mea hana noʻeau mai Preta Comics, he papahana a ke Keʻena Feira Preta e hoʻolaha ana i nā mea hana noʻeau ʻeleʻele kūloko. Ke manaʻo nei ka hoʻolālā e hoʻonui i nā leo i lohe pinepine ʻole ʻia.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Doritos Fiera Preta 2024 Ka Hoʻopili ʻAi Māmā i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Doritos Fiera Preta 2024 Ka Hoʻopili ʻAi Māmā he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Doritos Fiera Preta 2024 Ka Hoʻopili ʻAi Māmā e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Feira Preta is the biggest event of Black culture in Latin America. From its start 16 years ago as a fair, the event grew into a three-day festival, a celebratory space where material and symbolic goods are exchanged, where roots are preserved and knowledge is transferred from one generation to the next.
Inspiration: As part of our global diversity and inclusion platform, Doritos wanted to help amplify the voices that often go unheard, ensuring bold voices are given the opportunity to create positive change. To honor this vision, we selected three artists who are also members of Preta Comics, an initiative from the Feira Preta Institute that promotes local Black artists.

Read the Press Release