Lays Deep Ridged Spicy Flavor Lto 2024 Hana Nui: Ka Hōʻeke Meaʻai Māmā by PepsiCo Design and Innovation

Lays Deep Ridged Spicy Flavor Lto 2024 Hana Nui: Ka Hōʻeke Meaʻai Māmā by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 A' Design Award Keleawe in Hoʻolālā ʻUhi Competition Category.

KeleaweʻUhi· 2025

Lays Deep Ridged Spicy Flavor Lto 2024 Hana Nui: Ka Hōʻeke Meaʻai Māmā

by PepsiCo Design and Innovation

A' Design Award Keleawe Winner in ʻUhi Category

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Verified Award Winner

Verify Award Status for #169613

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lays Deep Ridged Spicy Flavor Lto 2024 Hana Nui: Ka Hōʻeke Meaʻai Māmā

Kikokikona Puke: ʻO ka Lay's Deep Ridged Spicy Flavor kahi hoʻolālā hōʻeke i hana ʻia no nā ʻono meaʻai māmā kau palena ʻelua i kūʻai ʻia ma Kina: Spicy Hot Strip a me Spicy Stinky Tofu. Ua hana ʻia ka hōʻeke e hoʻokō i nā mea kūʻai ʻōpio e ʻimi ana i kahi hoʻomaha ʻai māmā weliweli ʻole. Hōʻike akāka nā kiʻi wiwoʻole a ikaika i ke ʻono ʻawaʻawa. Aia kahi kiʻi waha leʻaleʻa i ke kikowaena o ka hoʻolālā. Hōʻike ke kiʻi paʻi meaʻai ʻoi kelekele i nā ʻono ʻelua ma ko lākou ikaika piha. ʻO ka hopena, hāʻawi ʻia i ka lālani kau palena kahi ʻano ikaika a maopopo koke ʻia.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Lays Deep Ridged Spicy Flavor Lto 2024 Hana Nui: Ka Hōʻeke Meaʻai Māmā i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Lays Deep Ridged Spicy Flavor Lto 2024 Hana Nui: Ka Hōʻeke Meaʻai Māmā he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Lays Deep Ridged Spicy Flavor Lto 2024 Hana Nui: Ka Hōʻeke Meaʻai Māmā i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In China, Lay’s is known for its fresh, daring take on snacks. In May 2024, we aimed to connect with young fans looking for a stress-free snacking experience, so we launched two buzzy limited edition flavors: Lay's Deep Ridged Spicy Hot Strip and Lay's Deep Ridged Spicy Stinky Tofu.
Inspiration: We wanted the new packaging to capture the youthful desire to destress, all while sparking a social buzz in China. Bold, energetic visuals made sure the spicy shout was loud and clear. At the center of the new design is a playful mouth illustration paired with dynamic food photography showing off the flavors at their full power.

Read the Press Release