Woosmell Ka Pūʻolo ʻAʻala by Sun Wang and Sun Xi

Woosmell Ka Pūʻolo ʻAʻala by Sun Wang and Sun Xi is a highly esteemed winner of the very prestigious 2025 A' Design Award Kala in Hoʻolālā ʻUhi Competition Category.

KalaʻUhi· 2025

Woosmell Ka Pūʻolo ʻAʻala

by Sun Wang and Sun Xi

Client: WooSmell

A' Design Award Kala Winner in ʻUhi Category

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Verified Award Winner

Verify Award Status for #170620

View at A' Design Award Press Release Award Badge

Colors

The Design

About Woosmell Ka Pūʻolo ʻAʻala

He hoʻolālā pūʻolo hiki ke hoʻohana hou ʻia ʻo Woosmell i hana ʻia no kekahi hōʻailona ʻala. Ua like ke kino o ka ʻeke waho me kahi ʻeke ʻaina awakea, a ua hana ʻia me ka Tyvek, he pepa hana lima paʻa loa. Hiki ke lawe ʻia ka ʻeke ma ke ʻano he mea hoʻonani i kēlā me kēia lā ma hope o ka wehe ʻia ʻana o ka huahana, no laila ʻaʻole e kiola ʻia ka pūʻolo. Loaʻa i kēlā me kēia pūʻulu kahi pōpō hoʻolaha ʻala kuluki i hoʻopili ʻia i ka ʻāʻī o ka ʻōmole ʻala. Na kahi uiki pulupulu i loko o ka pōpō kuluki e lawe i ka wai a hoʻokuʻu i kahi ʻala palupalu me ka ʻole o ka lapalapa ahi. Hoʻopili kēia hoʻolālā i ka ʻala me ka hoʻohana kūpono i kēlā me kēia lā.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Woosmell Ka Pūʻolo ʻAʻala i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Woosmell Ka Pūʻolo ʻAʻala he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Woosmell Ka Pūʻolo ʻAʻala e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Scent is intangible and elusive, but WooSmell encapsulates it with the innovative design concept of "packaging aroma." This abstract element is cleverly enclosed in portable, lunch-bag-style packaging. As a fragrance brand focused on olfactory design, we delicately preserve aromas within these unique bags, presenting them as a distinctive gift for scent enthusiasts who cherish the art of fragrance.
Dimensions & Packaging: Outer packaging bag (the small size):22X27X10mm;Outer packaging bag (the large size):31x29.5x10mm;
Tags: Fragrance, Sustainable, packaging design
Production Technology: Using Tyvek paper as the outer packaging material;The use of cork materials instead of traditional wood or fiber materials as aromatherapy diffuser
Design Challenge: In conventional packaging design, the purpose is often fulfilled the moment consumers unwrap the product, after which the packaging becomes disposable or obsolete. To transform this paradigm, we have reengineered packaging using ultra-durable Tyvek® material - an eco-conscious synthetic paper developed by DuPont. This innovative approach allows our premium packaging to transition from protective casing to a reusable lifestyle accessory, seamlessly integrating sustainability with contemporary aesthetics in daily use.
Inspiration: In traditional packaging, the purpose is often fulfilled the moment the consumer opens it, after which it is discarded or left unused. To address this issue, we have redefined packaging as a fashionable accessory, imbuing it with functionality and practicality to seamlessly integrate into daily life.
Project Duration: The design project officially commenced in October 2024 and has been ongoing to date. In March 2025, it received both the MUSE Design Awards Gold Award and the French Design Award Gold Prize. Subsequently, in April 2025, the project was honored with the Red Dot Product Design Award.
Operation Flow: Usage Instructions for the Flameless Fragrance Diffuser: Attach the included cork diffuser ball to the neck of the fragrance bottle. The fragrance liquid is transferred through the built-in cotton wick inside the cork diffuser ball, which will then continuously release a gentle fragrance over time.
Team Members: Sun Wang
Sun Xi