ʻO Kweichow Moutai Ka Pahu Waihoʻoluʻu no ka Waiʻona na Yi Huang and Pei Luo he mea lanakila hanohano loa o ka 2025 A' Design Award Gula ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
GulaʻUhi· 2025
Kweichow Moutai Ka Pahu Waihoʻoluʻu no ka Waiʻona
Mea Kūʻai: Moutai Industrial Design Center
Mea Lanakila A' Design Award Gula ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #170755Ka Hoʻolālā
E Pili Ana iā Kweichow Moutai Ka Pahu Waihoʻoluʻu no ka Waiʻona
He hoʻolālā pahu ʻo Kweichow Moutai no kekahi waiʻona Pākē i kūʻai ʻia ma Iāpana. Ua hoʻokumu ʻia ke ʻano o ka ʻōmole ma ka ʻōmole Moutai kahiko, a lawe ia i nā waihoʻoluʻu a me ke ʻano o ka ipu porcelain Ru Kiln, i hoʻomaka ʻia i ka wā o ka moʻokūʻauhau aliʻi Tang. ʻO ke kākau lima nani ma ka pahu, mai kekahi mele ia a ka haku mele Iāpana ʻo Prince Nagaya, i kākau ʻia i ka wā o ka moʻokūʻauhau aliʻi Tang. Ua ʻike ʻia ka ʻōlelo like ma nā lako kōkua i hoʻouna ʻia mai Iāpana i Wuhan, e hoʻomanaʻo ana i ka launa moʻomeheu lōʻihi ma waena o nā ʻāina ʻelua. ʻO ke ana o ka pahu, he 77 ma ka 77 ma ka 173 milimika. He mea kaʻana ka hoʻolālā no ka launa moʻomeheu.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Gula
Ua lanakila ka hoʻolālā Kweichow Moutai Ka Pahu Waihoʻoluʻu no ka Waiʻona i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Kweichow Moutai Ka Pahu Waihoʻoluʻu no ka Waiʻona he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Kweichow Moutai Ka Pahu Waihoʻoluʻu no ka Waiʻona i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- Lands apart, yet sharing the same sky, the calligraphy featured on the package is derived from a poem by the Japanese poet Prince Nagaya during the Tang Dynasty. He commissioned an ambassador to present kasaya to Buddhist monks during this period. This phrase was also inscribed on the relief supplies donated by Japan during the fight against the epidemic in Wuhan, serving as a testament to the historical friendly exchanges between China and Japan. Designed to highlight the commonalities and unique characteristics of both cultures, the product serves as a medium for cultural exchange.
- Nā Ana a me ka Hoʻopili
- 77x77x173mm
- Nā Lepili
- Jiang-flavour Chinese spirits, China, Japan, Tang dynasty, Porcelain
- ʻEnehana Hana
- The shape of the bottle is inspired by the classic Moutai bottle, incorporating the characteristics and colors of the elegant Ru Kiln porcelain, which originated in the Tang dynasty and became one of the five renowned kilns during the Song dynasty.
- Pilikia Hoʻolālā
- The product is manufactured in China and sold exclusively in Japan, necessitating an understanding of both cultures, as well as the differences in laws and regulations. This complexity makes it challenging to design the product effectively. It is essential to consider multiple aspects simultaneously.
- Noiʻi
- During the Tang dynasty, China and Japan engaged in frequent cultural exchanges, with numerous Japanese ambassadors, exchange students, and monks traveling to the Tang dynasty to study. This interaction significantly impacted Japan, influencing its politics, economy, culture, aesthetics, philosophy, education, and various other fields. The culture of the Tang dynasty is highly esteemed and recognized by the people of both countries, which is why we chose it as the foundation for the design of this product entering Japan.
- Hoʻoulu Manaʻo
- This product is part of the Kweichow Moutai Group's series of cultural spirits entering the Japanese market. By studying the cultures of both China and Japan, this product was developed using elements from the Tang Dynasty, which resonate deeply with the people of both countries.
- Ka Lōʻihi o ka Papahana
- Renhuai city 24 July 2023 - 7 August 2023
- Kaʻina Hana
- By thoroughly analyzing both Chinese and Japanese cultures, the representative elements and symbols are systematically combined to produce results that will satisfy both clients and consumers.
- Nā Lālā Hui
- Design Director [Yi Huang]
Creative Director [Pei Luo] - Nā Kuleana Kiʻi
- Moutai Industrial Design Center
Kākoʻo ʻIa
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