Zhang Gong Lao Jiu 1975 Ka Pūʻolo Waiʻona by Wen Liu

Zhang Gong Lao Jiu 1975 Ka Pūʻolo Waiʻona by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award Kala in Hoʻolālā ʻUhi Competition Category.

KalaʻUhi· 2026

Zhang Gong Lao Jiu 1975 Ka Pūʻolo Waiʻona

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award Kala Winner in ʻUhi Category

22,837

Verified Award Winner

Verify Award Status for #173412

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhang Gong Lao Jiu 1975 Ka Pūʻolo Waiʻona

He pūʻolo i hoʻolālā ʻia ʻo Zhang Gong Lao Jiu 1975 no kekahi waiʻona Pākē. Ua hoʻohālike ʻia ke ʻano holoʻokoʻa mai nā kumulāʻau locust haneli makahiki e ulu ana ma ka pā o ka hale hana waiʻona. Ua hana ʻia ka pahu waho me ka pulupulu pepa mālama kaiaola, a ua hana ʻia ka hiʻohiʻona ʻili lāʻau ma o ke kālai ʻana (embossing) ma kahi o ka paʻi ʻīnika ʻana. Ua puhi ʻia ka ʻōmole me ka glaze keʻokeʻo Pākē, a na ka loli o ka umu i hana i nā hiʻohiʻona kūlohelohe ma kekahi mau wahi. Hoʻomanaʻo ka ʻili o ka ʻōmole i ka hiʻohiʻona luʻuluʻu o nā lua hoʻomiko kahiko. ʻO ke ana o ka pūʻolo he 125 me 125 me 290 milimika.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Zhang Gong Lao Jiu 1975 Ka Pūʻolo Waiʻona i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Zhang Gong Lao Jiu 1975 Ka Pūʻolo Waiʻona he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Zhang Gong Lao Jiu 1975 Ka Pūʻolo Waiʻona e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It carries forward four millennia of traditional brewing techniques, supported by unique resources including century-old fermentation pits and maturation vats. The distillery grounds feature a grove of hundred-year-old locust trees, whose blossoms are skillfully incorporated into the fermentation process through a distinctive "locust blossom in fermentation" technique. This imparts a unique aromatic profile and an exceptionally smooth, mellow character to the liquor. The exterior packaging incorporates the textured appearance of locust tree bark, while the bottle design echoes the weathered texture of ancient fermentation pits, presenting a rustic yet sophisticated aesthetic.
Dimensions & Packaging: 125mm*125mm*290mm
Tags: Natural, Unadorned Simplicity
Production Technology: The liquor box is crafted from eco-friendly pulp, showcasing the natural texture of locust tree bark through embossed patterning instead of ink printing. The bottle is fired with Chinese white glaze, revealing naturally formed kiln-transformed textures in localized areas.
Design Challenge: Through repeated field studies, the textures of locust trees, the patina of century-old fermentation pits, and the surface details of aged walls were meticulously examined. Multiple rounds of modeling and 3D prototype revisions ultimately yielded the desired representation of natural texture.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The packaging's overall form draws inspiration from century-old locust trees, translating the textured bark and marks of time into a visual language of design. By showcasing naturally accumulated textures, it interprets the slow maturation of aged liquor—each mark embodies the formation of flavor, each sedimentation contributes to the liquor's depth. This is the art of nature, crafted by time.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The product exudes an unrefined, natural beauty, conveying a free-flowing charm through its organic form. Its warm texture and fluid contours instinctively invite touch, guiding the viewer to discover, through tactile exploration.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li