Fenjiu Jujiang Lingqiong Ka Hoʻopili Waihoʻoluʻu ʻAwaʻawa by Wen Liu

Fenjiu Jujiang Lingqiong Ka Hoʻopili Waihoʻoluʻu ʻAwaʻawa by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award Kala in Hoʻolālā ʻUhi Competition Category.

KalaʻUhi· 2026

Fenjiu Jujiang Lingqiong Ka Hoʻopili Waihoʻoluʻu ʻAwaʻawa

by Wen Liu

Client: Shenzhen Oracle Creative Design Co., Ltd

A' Design Award Kala Winner in ʻUhi Category

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Verified Award Winner

Verify Award Status for #173413

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fenjiu Jujiang Lingqiong Ka Hoʻopili Waihoʻoluʻu ʻAwaʻawa

He hoʻolālā hoʻopili ʻo Fenjiu Jujiang Lingqiong no kahi ʻawaʻawa baijiu Pākē. Hoʻomanaʻo ka uhi waho i hana ʻia me ke ʻano mauna i nā Mauna Luliang, kahi i hānau ʻia ai ka hōʻailona kalepa, a hiki ke hāpai ʻia e hiki aku ai i ka ʻōmole i loko. He waha liʻiliʻi ko ka ʻōmole a he kumu ʻoi, he ʻano i hoʻohana ʻia i ka hana ʻana i ka baijiu Pākē ma kahi o ʻeono kaukani makahiki i hala. Hana ʻia ka ʻōmole me ka lima ma ka seramika a hoʻopau ʻia me kahi hinuhinu pōhaku makamae. Hoʻohana ka hoʻopili waho i ka platinum aniani a me ke kala metala wela kiʻekiʻe. Hiki ke nānā ʻia ke ʻano kālai kiʻi mai nā ʻaoʻao a pau.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Fenjiu Jujiang Lingqiong Ka Hoʻopili Waihoʻoluʻu ʻAwaʻawa i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Fenjiu Jujiang Lingqiong Ka Hoʻopili Waihoʻoluʻu ʻAwaʻawa he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Fenjiu Jujiang Lingqiong Ka Hoʻopili Waihoʻoluʻu ʻAwaʻawa e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This baijiu resembles a stationary sculpture, its artistic beauty evoking a sense of preserved time. Beneath the brown, mountain-shaped bottle, a mysterious object floats in suspension, as if awaiting discovery. The patterns and characters on the packaging carry echoes of ancient civilization, silently narrating the origins of Chinese writing.
Dimensions & Packaging: 200mmx210mmx480mm
Tags: Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Production Technology: The exterior packaging utilizes platinum crystal and high-temperature metal coloring oxidation techniques, achieving an exceptional texture. The bottle features a pointed-bottom shape crafted through ancient methods of handmade ceramics, adorned with a rare gemstone glaze. Together, they complement each other, vividly showcasing the ultimate craftsmanship and artisan spirit of Chinese ceramics.
Design Challenge: During the initial prototyping phase, the product faced significant challenges. The core difficulty lay in the historically unstable firing process for the pointed-bottom bottle, an issue long known for its extremely low yield that has consistently challenged the industry. Through dozens of systematic refinements to the production process, the team ultimately achieved a successful firing.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The design draws inspiration from Fenjiu's birthplace, the Lüliang Mountains, symbolizing its deep connection with nature and honoring centuries of brewing mastery. The bottle's form echoes the 6,000-year-old "small-mouthed, pointed-bottom amphora" from the Yangshao period—one of the earliest known vessels used in Chinese baijiu making—reflecting the rich cultural legacy of this traditional spirit.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The product display features a sculptural design, allowing 360-degree viewing from all angles. The mountain-shaped top cover can be easily lifted to access the product inside.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li