Kratistos Shopper Bag Ka Pahu Hoʻoili na Konstantinos Chamamtzis

ʻO Kratistos Shopper Bag Ka Pahu Hoʻoili na Konstantinos Chamamtzis he mea lanakila hanohano loa o ka 2026 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

HaoʻUhi· 2026

Kratistos Shopper Bag Ka Pahu Hoʻoili

na Konstantinos Chamamtzis

Mea Kūʻai: Kratistos by Costis

Mea Lanakila A' Design Award Hao ma ka Māhele ʻUhi

4,941

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #177263

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Kratistos Shopper Bag Ka Pahu Hoʻoili

Ke hōʻike nei ʻo Kratistos i kāna ʻeke kūʻai uaki lima hou loa, i hoʻoulu ʻia e ka hōʻailona kaulana ʻo ka hua palapala A o ka hōʻailona kālepa e hōʻike ana i nā hoʻomaka hou a me ka maikaʻi loa. ʻO ke kūlana kūʻokoʻa o ka ʻeke, ua hui pū ʻia nā kiʻi a me ka lipine e hōʻike ikaika i ka hōʻailona i ka wā e paʻa ai ka lima, e hoʻololi ana i ka pahu hoʻoili i mea hōʻike o ke ʻano pilikino o ka hōʻailona kālepa. Ua hōʻoia ka hana noʻeau kikoʻī i ka hoʻonohonoho pololei ʻana o nā kiʻi a me ka lipine, a ua lanakila ka hoʻohālikelike kala kikoʻī ma luna o nā pilikia o nā mea hana. Ke hoʻokumu nei kēia ʻeke kūʻai i kahi pae hou no ka hōʻailona kālepa noʻeau.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Hao

Ua lanakila ka hoʻolālā Kratistos Shopper Bag Ka Pahu Hoʻoili i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Kratistos Shopper Bag Ka Pahu Hoʻoili he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Kratistos Shopper Bag Ka Pahu Hoʻoili no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: This shopper was meticulously crafted to complement the packaging of the corresponding wristwatch. The design concept ingeniously recreates the A logo of the watch by merging the bag graphics with its handle. When the customer holds the bag, the fabric ribbon extends, forming the upper part of the A. Combined with the printed lower half, the complete logo is revealed, cleverly showcasing the brand in a dynamic, engaging manner.
Nā Ana a me ka Hoʻopili: Shopper Dimensions: Length 330mm x Width 220 mm x Height 300 mm. Weight 250gr. At the points of written details, the paper is satin opaque. Hot stamping method. Japanese type closure. Fabric handles in gros grain 2 pieces, height of 50 mm x 50mm, matching color with the inside part of the shopping bag.
Nā Lepili: shopper bag, kratistos, A, functionality, branding, luxury
ʻEnehana Hana: Following its conceptualization, the shopper was first sketched, then a paper prototype was crafted to assess handle length—a crucial factor for branding impact. The design was digitized, and multiple samples were produced. Rigorous testing with stamping techniques was conducted to achieve the distinct Tyrrenian Bordeaux logo color and the titanium-inspired gray background, reflecting the titanium elements of the watch.
Pilikia Hoʻolālā: The primary challenge was to achieve precise alignment between the graphics of the shopper and the ribbon height, as to showcase effectively the A logo while maintaining carriage functionality and user-friendliness. Additionally, matching the exact brand color was difficult due to the large coverage area, the sensitivity of the paper material, and the hue of the color, requiring careful experimentation and adjustment throughout the process.
Noiʻi: After studying paper shopping bags for other brands, I developed the concept of engaging customers in promoting the product logo. Once the idea was sketched, I conducted extensive tests with various samples to achieve precise alignment between the graphics and the length of the handle. A renowned Italian luxury packaging company, with two generations of expertise, digitally rendered and took on the project. We also experimented with multiple stamping techniques.
Hoʻoulu Manaʻo: The inspiration was drawn directly from the logo of the brand, with the letter A serving as a central element. As the first letter of the Western alphabet, A signifies new beginnings and stands as a universal symbol of excellence, perfectly aligning with the brand identity and aspirations.
Ka Lōʻihi o ka Papahana: This project started in June 2024 in Athens, Greece and was completed in February 2025 in Alessandria, Italy.
Kaʻina Hana: The Kratistos shopping bag not only serves its function as packaging but also reflects the creativity and diversity of the brand through its unique design. By integrating the graphics and ribbon to form the iconic A logo, the bag becomes a strategic branding tool, effectively elevating it beyond conventional packaging and actively promoting the brand wherever it is carried.
Nā Palapala Kuleana: LOGO
1. WIPO, MADRID, International registration No. 1551535 (A KRATISTOS), 09/03/2021. Published in the WIPO GAZETTE OF INTERNATIONAL MARKS No. 27/2020.
2.Greece, Secretary of Investment, ΕΞ 933 / 08-02-2021
3.Trademarks Registry, Government of India, International 1551535, India 4680033, 12/05/2021, Konstantinos Chamamtzis
4. Federal Service for International Property (Rospatent), 1551535, 16/12/2020, Konstantinos Chamamtzis
5.United States Patent and Trademark Office, Reg.
No. 6,413,694, Jul. 13, 2021, Konstantinos Chamamtzis
6.WIPO, MADRID, notification for the BERN Office 21/02/2022, Konstantinos Chamamtzis
Nā Kuleana Kiʻi: Image #1: Photographer, Lantzounis Dimitrios
Image #2: Photographer, Lantzounis Dimitrios
Image #3: Photographer, Lantzounis Dimitrios
Image #4: Photographer, Lantzounis Dimitrios
Image #5: Photographer, Lantzounis Dimitrios