Chips BCBG Ka ʻona ʻaʻai Meaʻai by Arome Agency

Chips BCBG Ka ʻona ʻaʻai Meaʻai by Arome Agency is a highly esteemed winner of the very prestigious 2020 A' Design Award Keleawe in Hoʻolālā ʻUhi Competition Category.

KeleaweʻUhi· 2020

Chips BCBG Ka ʻona ʻaʻai Meaʻai

by Arome Agency

Client: BCBG - La Ducale

A' Design Award Keleawe Winner in ʻUhi Category

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Verified Award Winner
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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Chips BCBG Ka ʻona ʻaʻai Meaʻai

ʻO BCBG kahi inoa inoa o nā crisps i hoʻokumu ʻia ma 2001 ma ka hema o Farani. Hāʻawi kēia makana i nā hana kiʻekiʻe e hana pū me ka hana nui o nā ʻoniʻoni a me nā ʻono. Hoʻonohonoho ʻia nā mea hoʻolālā i 2020 kahi serie hou o nā kiʻi no ka pae hou o nā crip. Ua hana lākou ma kahi manaʻo o nā crips / character. Hōʻike kēia mau hiʻohiʻona hou i ka ʻano o nā hīmeni ma kahi leo mele a leʻaleʻa. Kūpono ka maikaʻi o nā mea maikaʻi e like me ka huahana e hōʻike ʻia nei.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Chips BCBG Ka ʻona ʻaʻai Meaʻai i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Chips BCBG Ka ʻona ʻaʻai Meaʻai he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Chips BCBG Ka ʻona ʻaʻai Meaʻai i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand of BCBG craft chips offers top quality manufacturing with great creativity of recipes and flavors. The new range is based on a series of characters in the shape of chips which illustrates the recipe of each product with a fun and warm tone. Each character is an unique creation because each product has a unique taste..
Dimensions & Packaging: The big packaging measures 200 mm width x 300 mm height and the small one measures 200 mm width x 200 mm height.
Tags: chips, design, packaging, minimal, food
Production Technology: The graphics used for the range of chips is a clean and impacting graphic. The lightness given to packaging connotes the product as a natural product, healthy and authentic. Each product is represented by a friendly character.
Design Challenge: Modernize the range without losing customers. Stand out from other packets of chips to attract new customers.
Research: We first thought about a range of characters corresponding to each product in the range. Then we drew with Illustrator and adapted them according to the product. We
Inspiration: Our agency was inspired by clean and impacting packaging, especially from the United Kingdom and Brazil. We also take a lot of inspiration from packaging from Favourite Design and a Design Award Books. We are looking also inspiration on Instagram.
Project Duration: The project started in 2009 and we create the last one this year, in 2019, the products are now distributed in all SNCF bar wagons, but also at Carrefour, Intermarché and Monoprix in France.
Operation Flow: Chips are made in the south of France with natural products. No coloring agents and preserving products.
Patents: BCBG is a brand of La Ducale.
Team Members: Delphine Goyon : Art Director & Graphist
Remi Vicente : Director of the agency
Catherine Alamy : Graphist
Image Credits: All design and images created by Agence Arome.
Photographer for the website : Pauline Daniel