Appetisi Ka Hana Nui: Ka Hōʻiliʻili Waiho no ka Waiū Paʻa by Fanny De Bray

Appetisi Ka Hana Nui: Ka Hōʻiliʻili Waiho no ka Waiū Paʻa by Fanny De Bray is a highly esteemed winner of the very prestigious 2020 A' Design Award Keleawe in Hoʻolālā ʻUhi Competition Category.

KeleaweʻUhi· 2020

Appetisi Ka Hana Nui: Ka Hōʻiliʻili Waiho no ka Waiū Paʻa

by Fanny De Bray

Client: APPETISI by Granarolo

A' Design Award Keleawe Winner in ʻUhi Category

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Colors

The Design

About Appetisi Ka Hana Nui: Ka Hōʻiliʻili Waiho no ka Waiū Paʻa

Kikokikona Puke: ʻO Appetisi kahi hoʻolālā hōʻiliʻili waiho no kahi ʻano waiū paʻa i ʻoki mua ʻia. Aia i loko o kēia ʻano nā pōhaku waiū paʻa liʻiliʻi, ka waiū paʻa i wili ʻia, a me nā ʻāpana mozzarella. Hana ʻia kēlā me kēia pūʻolo me ka plastika a loaʻa ka puka aniani, no laila hiki ke ʻike pono ʻia ka waiū paʻa i loko. Hāʻawi nā kiʻi paʻi i kēlā me kēia huahana i kona ʻano ponoʻī a hōʻike maopopo pehea e hoʻohana ʻia kēlā me kēia ʻano waiū paʻa. Hui ka inoa ʻo Appetisi i ʻekolu manaʻo: ka makemake ʻai, ka mea ʻai liʻiliʻi, a me ka hoʻohana kūpono. Hōʻike kēia hoʻolālā i ka waiū paʻa ma ke ʻano he wahi hoʻomaha wikiwiki a maʻalahi, a kūʻai ʻia nā pūʻolo ma nā hale kūʻai nui ʻo ʻEulopa.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Appetisi Ka Hana Nui: Ka Hōʻiliʻili Waiho no ka Waiū Paʻa i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Appetisi Ka Hana Nui: Ka Hōʻiliʻili Waiho no ka Waiū Paʻa he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Appetisi Ka Hana Nui: Ka Hōʻiliʻili Waiho no ka Waiū Paʻa i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Granarolo group launched a new brand of cut out cheeses. They wanted to highlight that unique expertise, as they meet customer’s needs, providing a quick, practical and gourmet break.
« Appetisi » promotes a practical and gourmet product. 3 ideas, one word: Appetite, Amuse bouche and Practical. The clear see-through area allows to see the cheese in a smart and amusing way. The embodiment of the products gives it that fun aspect, and aims to clearly define the different use of each product.
Dimensions & Packaging: Dockpack : 150mm x 190 mm
Slice of cheese : 127mm x 220 mm
Tags: Cheese, personification of cheese, fun, shift, desecration of cheese
Production Technology: Plastic packaging with a transparent window to see the cheese.
Design Challenge: The most difficult was found. Whether it's cheese cubes, grated cheese or mozzarella dice, the cheeses are not yet wrapped.
Research: 1) brand platform
2) Naming
3) Logo
4) Packagings
Inspiration: While conceiving this packaging we were inspired by plenty of other works such as the pasta packaging proposed by the russian agency Nikita. We appreciated the use of transparency. In the same way, the doodled snack packaging of J. Lally inspired us with their way of playing with the product's shape.
Project Duration: The project started in July 2017 and ended in February 2018.
Operation Flow: This product is sold in supermarkets in Europe.
Fromage product in France.
Patents: Copyrights belong to Fanny de Bray
Team Members: Fanny de Bray (Creative director)
Amandine Lantelme (Brand strategist and Copywriter)
Image Credits: Illustration : Fanny de Bray