ʻO Yan Natural Juice ʻo Ka Hoʻopili ʻana I Ka ʻōmole na Backbone Branding he mea lanakila hanohano loa o ka 2020 A' Design Award Palatina ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
PalatinaʻUhi· 2020
Yan Natural Juice ʻo Ka Hoʻopili ʻana I Ka ʻōmole
Mea Kūʻai: Backbone Branding
Mea Lanakila A' Design Award Palatina ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #86906Ka Hoʻolālā
E Pili Ana iā Yan Natural Juice ʻo Ka Hoʻopili ʻana I Ka ʻōmole
ʻO ka hoʻolālā ʻana o ka ʻōmole i hoʻoulu ʻia e ke ʻano a me nā loina o ka biomimicry e like me ke ʻano o kahi apple bitten. Ua manaʻo ʻia kēia i mea e hōʻike ai i ka maikaʻi kūlohelohe o ka huahana i loko. ʻO kēia anatomy ka hopena i nā ʻano hoʻohui a ke kau ʻia ma kahi kokoke i kekahi ma nā papa a i ʻole i ka wā o ka lawe ʻana e hiki ai ke hoʻonui i ka mālama ʻana i ka lewa. Ua kākau ʻia ka inoa o ka brand ma ka lepili me ka calligraphy stylized. Hoʻopuka kēia calligraphy i ke kala a me ke ʻano o ka mauʻu lahilahi ma ke ʻano he kunou no Nature.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Palatina
Ua lanakila ka hoʻolālā Yan Natural Juice ʻo Ka Hoʻopili ʻana I Ka ʻōmole i ka A' Design Award Palatina, he ʻike hoʻohanohano nui i hāʻawi ʻia i nā hoʻolālā ʻoiaʻiʻo loa ka kūʻokoʻa, ka nani a me ka kamahaʻo. He mau mea kupaianaha o ka hana noʻeau nā lanakila Palatina, he mau hōʻike o nā palena o ka noʻonoʻo hana noʻeau, a hōʻike lākou i ka ʻoihana ʻoi aku a me ka ʻuhane akamai o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo kēia mau hoʻolālā nā hana kaulana loa e wehewehe ana i ka nani o kekahi au, kōkua i ke ola pono o ke kaiāulu a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hōʻike ka hoʻolālā Yan Natural Juice ʻo Ka Hoʻopili ʻana I Ka ʻōmole i ke kūlana ʻoi kelakela i ʻoi aku ma mua o ka palena a hoʻomaikaʻi ʻole ʻole i ka honua ma o kona mau ʻano pōmaikaʻi a waiwai. He hana ka hoʻolālā Yan Natural Juice ʻo Ka Hoʻopili ʻana I Ka ʻōmole i lanakila i ka A' Design Award Palatina e hoʻāla i ka makemake, hoʻoulu, hoʻoikaika, hoʻohauʻoli a hoʻā i ka hauʻoli nui.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- The brand of the Yan Natural Juice revolves around the concept of Organic in Everything. Therefore the bottle was designed based on bio mimicry principles representing bitten apples put one after another which serve as a visual feature for the shape of the bottle. The arrangement of the bottles allows for a significant saving of the pace both on shelves and during transportation. Later on a new label for new organic juice line was designed, with a stylised calligraphic inscription of the name Yan as a thin grass reed reminding the nature.
- Nā Ana a me ka Hoʻopili
- Width 70mm x Depth 85mm x Height 265 mm
- Nā Lepili
- natural juice, packaging design, biomimicry, organic,
- ʻEnehana Hana
- A special furrow shape solution for the upper part of the bottle was designed for the most convenient customer experience. Another additional feature was an anti slip surface on both sides of the bottle which made it easy for people to pour from slippery bottles. The new technology of complementing bottles gives an opportunity for safer transportation compared with the regular cylindrical bottles that are more fragile. To emphasise the premium quality and the Eco consciousness of the product we have chosen recyclable glass as a perfect material for storing it. The paper of the label is also recyclable.
- Pilikia Hoʻolālā
- Glass bottles aren’t easy to develop. Unlike the average cylindrical bottles with the perfect symmetry, these ones faced many problems in the manufacturing process. We calculated the perfect proportions, made it geometrically correct and yet different curves on the bottle came slightly uneven.
The heat of autoclave sterilisation process would break the thinner parts of the glass. So the solution was to reduce the temperature in autoclave. It resulted in shortening the shelf life of the product but kept it more fresh. The challenge turned into an advantage which made the juice healthier and tastier, proper of a premium brand. - Noiʻi
- Our conviction to bring fundamental design solutions was expressed in asking deep and difficult questions that would consider human needs and aspirations, while working to marry them with functionality. The research carried an observational nature as having identified the main philosophy of the bottle. We were still observing how people use bottles at home or in the office to make it as convenient for them as possible. Considering the Armenian society which is is centred around the values of family, we needed to create an emotional attachment to the product that every family would connect to. The result was a packaging with strong identity as well as functional solutions that were not even given by the client in the first place.
- Hoʻoulu Manaʻo
- The inspiration lays in the analysis of the fruit eating habits of people either be it by slicing or biting the fruits. It was interesting to observe that the most attractive fruits are bitten impatiently and that people would take the second bite only if it tasted good. The shape and the pattern of a double bitten apple led us to experiment and develop different models of bottles. In this experiment we discovered that the bitten and the wholesome parts of apples complement each other just like Yin and Yang.
- Ka Lōʻihi o ka Papahana
- January to May 2017 in Yerevan Armenia
- Kaʻina Hana
- We observed how consumers hold the bottles while putting them in a refrigerator and taking them out. People would usually take them from the bottleneck or its cover. So we came up with a furrow shape solution for the upper part that made it comfortable for the fingers to hold the bottle. The shape has become so popular that people would describe the Yan juice bottle as the convenient bottle.
- Nā Lālā Hui
- Art Director & Designer: Stepan Azaryan
Illustrator: Armenak Grigoryan
Realization: Lilit Arshakyan - Nā Kuleana Kiʻi
- All photo credits to Backbone Branding
Kākoʻo ʻIa
ʻImi ma ʻō aku o Designers.org
E ʻimi i nā huahana, nā lawelawe a me nā manawa mai kā mākou mau hoa hoʻolaha.
Hou Aku e ʻImi Ai
Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
