Kala ʻUhi · 2020
Diaoyutai Nā Loli Wai ʻona Nani
- A' Design Award Kala 2020 in ʻUhi
- CLIENT: Shenzhen Qianhai Phecda Creative Design Co., Ltd.
- Estimated Number of Design Views: 25,647
- Verification code D12DD4A202 · Verify this award
Colors
About Diaoyutai Nā Loli Wai ʻona Nani
ʻO Diaoyutai kekahi hoʻolālā pahu i hana ʻia no kahi wai ʻona Pākē kiʻekiʻe. Ua hoʻohana ʻia ke kiʻi kelekona, ka mea i hōʻike i ke kiʻi aliʻi kiʻekiʻe loa ma Kina kahiko, ma ke ʻano he mea hoʻonaninani nui. Ua kūloko piha ke poʻo o ka ʻōmole, a hoʻomanaʻo mai kona ʻano huinahā i ka sila pōhaku ʻōmaʻomaʻo i hōʻailona i ka mana aliʻi. Noho maʻalahi loa ka ʻōmole ponoʻī. Hana ka hoʻokūʻē ma waena o ka hoʻonaninani nui a me nā ʻili maʻemaʻe i kekahi kiʻi ʻike koʻikoʻi me ke ʻano Pākē maopopo. Hana ʻia ka pahu waho me ka pepa hiki ke hoʻohana hou ʻia, a hana ʻia ka ʻōmole me ka lāʻau ʻumeke kahiko Pākē.
About the A' Design Award Kala
Ua lanakila ka hoʻolālā Diaoyutai Nā Loli Wai ʻona Nani i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Diaoyutai Nā Loli Wai ʻona Nani he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Diaoyutai Nā Loli Wai ʻona Nani e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Press Kit
- Unique Properties
- This is a high-end Chinese wine. His name originated in ancient China. designer chose the Dragon pattern that represents the highest image of ancient China as the main element in the design. design uses a contrast between traditional and simple. In this way, the cap design is extremely full, and the bottle design is very simple. This contrast method shows a very solemn visual image, and has a unique Chinese style, which is more suitable for the drinking occasion of the product.
- Dimensions & Packaging
- Width 145mm x Depth 115mm x Height 285mm
- Tags
- liquor, package, wine, Spirits, beverage, Graphics
- Production Technology
- The outer box of this package is made of recyclable paper material, while the bottle is made of traditional Chinese ceramic material. It is environmentally friendly, beautiful and durable.
- Design Challenge
- The texture of wine bottle cap material is the most difficult part of the whole design project. Finally, the designer presents the most special bottle cap in the whole design through various relief details by choosing the process of opening the mould.
- Research
- What kind of graphics can represent the traditional Chinese imperial temperament? How to better embody the traditional Chinese royal style is a problem for designers. Searching for answers in various ancient palace buildings, and collecting various data and pictures, we can draw the conclusion that dragon pattern, auspicious moire pattern and list are the three most direct and effective elements to reflect the traditional Chinese imperial temperament.
- Inspiration
- Dragon is the ancient Chinese royal supreme graphic symbol, its image is mostly strong publicity, how to integrate the chinese ancient royal lowkey introverted temperament, is the most fundamental thinking motive for this design. So the use of the traditional and simple method of comparison, so that the product is simple and orderly.
- Project Duration
- The project started in July 2017 in Beijing and finished in March 2018 in Shenzhen, and received the If Packaging Design Award in Germany in January 2019.
- Operation Flow
- After determining the key points of the design, the designer first determines the initial design model by drawing simple sketches. On the basis of the sketches, the designer continues to deepen. The designer draws the graphics by using computer vector software, and then refines and deepens the graphics through process planning.
- Image Credits
- Designer Jiabo Lu,Diaoyutai,2017
