Lele i ka ʻike
Yagumitan ‘Ōmole Meli na Jiabo Lu and Kun Luo

ʻO Yagumitan ‘Ōmole Meli na Jiabo Lu and Kun Luo he mea lanakila hanohano loa o ka 2020 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.


KalaʻUhi· 2020

Yagumitan ‘Ōmole Meli

na Jiabo Lu and Kun Luo

Mea Kūʻai: Shenzhen Qianhai Phecda Creative Design Co., Ltd.

Mea Lanakila A' Design Award Kala ma ka Māhele ʻUhi

26,059

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #87663

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Yagumitan ‘Ōmole Meli

He hoʻolālā ‘ōmole ‘o Yagumitan no ka meli hihiu kūlana kiʻekiʻe. Kuhikuhi ka inoa o ka huahana i ka mea ʻimi meli ma ke awāwa. Ua hoʻokuʻikahi ʻia ka ʻōmole aniani me nā ʻaoʻao ʻoki like me ke daimana e hōʻike ana i ka liʻiliʻi a me ka maikaʻi o ka meli. Hoʻohana ʻia ke aniani kala e hōʻike i ka kala a me ka ʻano o ka meli i loko. Hana ʻia ka pahu waho e like me kahi awāwa piʻokū, a lawe ka hakahaka ma waena o nā awāwa i ke ʻano o kahi panānā e hōʻike ai i ka ʻimi ʻana. Hōʻike nā laina kaha a me nā ʻoki mauna i nā pali kahi e ʻohi ʻia ai ka meli hihiu.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Kala

Ua lanakila ka hoʻolālā Yagumitan ‘Ōmole Meli i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Yagumitan ‘Ōmole Meli he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Yagumitan ‘Ōmole Meli e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa
This is a high-end honey package, its product name is called "YAGUMITAN", which means "the honey seeker in the valley." We design the bottle as a "diamond" cut to convey the high quality of the product to the consumer; at the same time, we design the outer packaging into a undulating valley, and design the gap between the valleys into the shape of a "compass". Consumers convey the core theme of this product - looking for the scarcest wild honey in China.
Nā Ana a me ka Hoʻopili
Width 360mm x Depth 140mm x Height 80mm
Nā Lepili
honey, package, food, beverage, Graphics, illustration
ʻEnehana Hana
Because the color of Yagu honey is not brilliant, in the physical proofing stage, we chose several kinds of colored glass materials for proofing, in order to reflect the color texture of honey through colored glass.
Pilikia Hoʻolālā
There are two difficulties in the design. One is how to make the cut surface of the container more reasonable, the glass refraction is higher, and the other is more special. The designer is trying to compare the size and position of the cut surface with the sample. Finally, he chooses the present style. The container adopts the colored glass technology, which can better highlight the texture of honey.
Noiʻi
Yagumitan is very precious because it is scarce and difficult to collect. At the beginning of the design, the designer hopes to find a symbol that can represent this special attribute. After reading various materials at home and abroad, the designer believes that the symbol element of diamond is the most able to reflect this symbol attribute. Therefore, in the design of Yagu spy, the designer hopes to find a symbol that can represent this special attribute. Diamond elements are dispersed and integrated into boxes and containers.
Hoʻoulu Manaʻo
Cliff Valley Honey Is Dedicated to "Finding China's Scarce Wild Honey", with this goal found in the cliffs deep in the mountains of Yunnan, China, this kind of highland wild honey. The special geographical environment creates the scarcity and high quality of honey, so designers create around the idea of "scarcity".
Ka Lōʻihi o ka Papahana
The project started in Novemberl 2017 in Wuxi and finished in September 2018 in Shenzheni, and received the If Packaging Design Award in Germany in January 2019.
Kaʻina Hana
After determining the key points of the design, the designer first determines the initial design model by drawing simple sketches, then estimates the approximate scale size, and then makes the container and box model on the computer through the model software modeling, and then matches the main graphic elements design.
Nā Lālā Hui
Designer:Jiabo Lu
Creative Director:Kun Luo
Nā Kuleana Kiʻi
Designer Jiabo Lu, Yagumitan, 2017

Kākoʻo ʻIa

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Kūpono ka Hoʻolālā Maikaʻi i ka Hoʻomaikaʻi Nui

ʻO ka A' Design Award he makana hoʻomaikaʻi honua, i hoʻoholo ʻia e nā luna, no ka hoʻolālā maikaʻi. E komo i ka A' Design Award e loaʻa ai ka manawa e ʻike ʻia ai kou hana ma ke ʻano kūpono, a e loaʻa ai ka kaulana, ka hanohano a me ka hoʻolaha no kāu hana. E koho inoa i kāu hana no ka A' Design Award a e hoʻokūkū no ka makana A' Design Prize i makemake nui ʻia.

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