Iridescent ʻōwili Tea Kīʻī na Chieh Yu Chiang

ʻO Iridescent ʻōwili Tea Kīʻī na Chieh Yu Chiang he mea lanakila hanohano loa o ka 2020 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KeleaweʻUhi· 2020

Iridescent ʻōwili Tea Kīʻī

na Chieh Yu Chiang

Mea Kūʻai: Pin Shiang Tea Co., Ltd

Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi

11,981

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #88575

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Iridescent ʻōwili Tea Kīʻī

Hoʻohui like kēia hana ma ka hikina a me ke komohana, ke ʻano a me ka moʻomeheu i ka kiʻi like ʻole, e hoʻohana ana i nā kui kāwili peni me nā kala ʻē aʻe a me nā ʻano like ʻole a me nā ʻano paʻi. ʻO ka ikaika o nā kuhi brush a me ka kala o ke aniani e hōʻike ana i ka hoʻāʻo o ke ʻano o Taiwanese, nā aniani ākea a me ka kiʻi shimmering e hōʻike nei i nā kuhi. ʻO nā kukui a me nā kukui, ka aneane a me ke kumu nui o kēia hoʻolālā. E uhaʻi i ke kiʻi stereotype o ka moʻomeheu kīwī, hoʻowalewale kēia ʻōpala e hoʻohana i kahi ʻano hou a me ka hoʻolālā no ka hoʻolauna ʻana i nā hanauna ʻē aʻe a me ka honua.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Iridescent ʻōwili Tea Kīʻī i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Iridescent ʻōwili Tea Kīʻī he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Iridescent ʻōwili Tea Kīʻī i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: In order to achieve the actual lights and shadows, this project use different materials to visualize the feeling when tasting the tea.
Nā Ana a me ka Hoʻopili: Product dimensions, Width 125mm x Depth 44mm x Height 190mm etc for physical products
Nā Lepili: Iridescent, Tea, Art, Shadow, Light, Packaging design
ʻEnehana Hana: Combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods.

The strength of the brush strokes and the color of the ink represents the taste of Taiwanese tea, vivid colors and shimmering film represents the highlights.This project also use different materials to visual the feeling when tasting the tea.
Pilikia Hoʻolālā: In order to achieve the actual lights and shadows, it tried different color and printing methods. After dozen of experiments, this package decided to use hologram and shimmering film on our box.
Noiʻi: The strength of the ink brush strokes represents the taste of Taiwanese tea, vivid colors and shimmering film represents the actual lights. It also use different materials to visualize the feeling when tasting the tea.
Hoʻoulu Manaʻo: Shadows and lights, virtuality and reality is the main concept of this design.

To break the stereotype image of tea culture, it tempt to use a brand new perspective and designs to introduce it to different generations and the world.
Ka Lōʻihi o ka Papahana: The package was designed in April 2019, Taipei Taiwan. This package was presented in Taipei Food Expo in JUNE 2019.
Kaʻina Hana: Combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods.
Nā Lālā Hui: Designer Chieh Yu Chiang (Bonny Chiang)
Art direction team circore .Co.,Ltd.
Nā Kuleana Kiʻi: Packaging design: Chieh Yu Chiang (Bonny Chiang)
Photographer: Jimmy Chao