ʻO Akimbo Coffee Beer Ka Hana Nui: Hoʻopaʻa Mea Inu na Wen Liu and Kaichen Xie he mea lanakila hanohano loa o ka 2020 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
KeleaweʻUhi· 2020
Akimbo Coffee Beer Ka Hana Nui: Hoʻopaʻa Mea Inu
Mea Kūʻai: Shenzhen Akimbo Brand Operation Management Co., Ltd.
Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #88579Ka Hoʻolālā
E Pili Ana iā Akimbo Coffee Beer Ka Hana Nui: Hoʻopaʻa Mea Inu
Kikokikona Puke: ʻO Akimbo Coffee Beer he hoʻolālā hoʻopaʻa no ʻelua mea inu pia kope kūikawā i hana ʻia ma o ka hui pū ʻana o kahi hōʻailona kope a me kahi hale hana pia. Kūʻai ʻia nā pia ma nā kini ʻāpane, a ʻo ka pahu waho e ana ana i 115 mm ka lōʻihi, 66 mm ka laulā a me 66 mm ke kiʻekiʻe. Hōʻike ʻia kahi kiʻi pena lima a me kahi kikokiko kaha lima kahiko i ke ʻano hoʻomaha a hoʻoluʻolu o nā kini. Hōʻike ke kiʻi i nā kiʻi hōʻailona o nā hōʻailona ʻelua e heʻe nalu ana ma kahakai. Kūkulu ʻia ka hoʻolālā no nā mea kūʻai ʻōpio a hōʻike maopopo ʻia he mea inu ʻona kēia.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Keleawe
Ua lanakila ka hoʻolālā Akimbo Coffee Beer Ka Hana Nui: Hoʻopaʻa Mea Inu i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Akimbo Coffee Beer Ka Hana Nui: Hoʻopaʻa Mea Inu he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Akimbo Coffee Beer Ka Hana Nui: Hoʻopaʻa Mea Inu i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- In the summer of 2018, Akimbo Cafe has a partnership with E.T. Brewery to launch two craft coffee beers. They are namely as Colombian milk porter and Yirgacheffe Snowfield Berlin sour wheat. This packaging design combines two brands' characteristics. The design uses a lively illustration and a hand-painted font on the common aluminum cans is to create a refreshing effect.
- Nā Ana a me ka Hoʻopili
- The outside packaging box size is 115mm in length, 66mm in width and 66mm in height.
- Nā Lepili
- Coffee,Beer, Coffee Beer, Illustration Packaging, Art
- ʻEnehana Hana
- The material of the packaging is an aluminum can.
- Pilikia Hoʻolālā
- We have spent a lot of time to design the illustration and font style. Besides, we have to maintain the main visual style of the product. We also need to tell clearly to the consumer that this design is for an alcoholic beverage. The design is not to use cartoon image style to disguised as a soft drink.
- Noiʻi
- The background of the project is about Akimbo's cafe expects to launch a special coffee craft beer with E.T.Brewery in the summer. The product focus on the young consumer. After confirming the way of cooperation on both sides, we found that there is no packaging design of coffee or beer on the market uses a hand illustration drawing. That is a surprise for designing Akimbo Coffee Beer. The hand drawing illustration is an advantage style for Akimbo Coffee Beer. The unique hand drawing illustration style also attracts lots of fans for Akimbo Coffee Beer. We decided to develop a relaxed and lively effect on the design except for the necessary information. As we expected, and once the product launched, it immediately becomes popular in the young generation in Shanghai and Shenzhen.
- Hoʻoulu Manaʻo
- The idea of the project is inspired by a summer trip to the seaside. In addition, a lot of previous liquor labels brought out a lot of design inspiration for this project. The design combines a relaxed and lively illustration style with the retro font design. The result of the packaging design seems retro and fashionable.
- Ka Lōʻihi o ka Papahana
- The project started in September 2018 and finished in October 2018 Shenzhen.
- Kaʻina Hana
- Although the launch date of the co-branded beverages is approach ending of the summer. However Shenzhen is still under high temperature. We would like to design a refreshing effect on the packaging. The design tries to continue the relaxed experience effect as the moment as drinking ice beer in summer. The story of the illustration design is about the icon of Akimbo, Leonardo da Vinci and E.T.Brewery’s alien who went to the beach to surf and play.
- Nā Lālā Hui
- Designer: Wen Liu
Designer: Kaichen Xie
Designer: Weijie Kang - Nā Kuleana Kiʻi
- Image#1: Creator Wen Liu, Akimbo Coffee Beer, 2018
Image#1: Illustration Kaichen Xie, Akimbo Coffee Beer, 2018
Image#1: Illustration Yawen Dai, Akimbo Coffee Beer, 2018
Image#1: Creator Weijie Kang, Akimbo Coffee Beer, 2018
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