Ningxiahong Reign Title ʻano ʻokiʻoki na Sunkiss Design Team

ʻO Ningxiahong Reign Title ʻano ʻokiʻoki na Sunkiss Design Team he mea lanakila hanohano loa o ka 2020 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KeleaweʻUhi· 2020

Ningxiahong Reign Title ʻano ʻokiʻoki

na Sunkiss Design Team

Mea Kūʻai: The Ningxiahong Wolfberry Liquor

Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi

22,445

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #89801

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Ningxiahong Reign Title ʻano ʻokiʻoki

ʻO ka hui pū ʻana o ka "huahana + calligraphy + noho aliʻi" e hana i kahi hiʻohiʻona hiʻohiʻona kūʻokoʻa. ʻO ke poʻo inoa aliʻi kahi huaʻōlelo maikaʻi loa e hāʻawi i kahi makemake maikaʻi. Ke hāʻawi ʻia nei i ka pōkole huahana ma ke ʻano o ka kaligrafi, ua loaʻa ka huahana i kahi moʻomeheu maʻamau o Kina a me kahi ʻano pilikino, a ua hāʻawi ʻia nā mea hoʻomaikaʻi maikaʻi o ka huahana no nā mea kūʻai, no laila e loaʻa hou ka poʻe kamaʻilio e kamaʻilio ana ke inu ana. . ^ E Ha yM.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Ningxiahong Reign Title ʻano ʻokiʻoki i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Ningxiahong Reign Title ʻano ʻokiʻoki he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Ningxiahong Reign Title ʻano ʻokiʻoki i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: For this medium-end product of Ningxiahong, its exterior design draws on the ancient Chinese concept of "round sky and square earth"; the combination of black, red and gold improves perceived product quality. As for the application of cultural elements, the "reign title" for chronology by ancient Chinese dynasties is used as the core visual focus and the core element of cultural identity to bring unique cultural and social values.
Nā Ana a me ka Hoʻopili: Bottle volume 750ml,high 300mm,the widest diameter 75mm
Nā Lepili: Shangqi, liquor bottle, liquor, Ningxiahong, graphic design, package design, Chinese culture, Chinese elements, reign title
ʻEnehana Hana: The packing material is porcelain with a matte finish, and the reign title is subject to gold stamping and decaling
Pilikia Hoʻolālā: The Ningxiahong brand is aging. In order to change consumers' inherent perception of the Ningxiahong brand, and rebuild the brand image, we decide to strengthen the brand's cultural communications with consumers. The challenge of our package design is to select proper cultural elements for communication and combine them with the product.
Noiʻi: The Ningxiahong wolfberry liquor is both a drug and a foodstuff, and reflects homology of medicine and food in time-honored traditional Chinese medicine. On this basis, we have selected the "reign title" - a cultural symbol with distinctive historical characteristics. This product is combined organically with traditional Chinese culture to improve the cultural identity of consumers with the brand.
Hoʻoulu Manaʻo: A reign title is an auspicious word itself that delivers a good wish. The combination of "product - calligraphy - reign title" creates a unique visual identity! The reign title is applied to the product package in the form of calligraphy, the product has a strong imprint of classical Chinese culture and a strong social attribute.product quality. As for the application of cultural elements, the "reign title" for chronology by ancient Chinese dynasties is used as the core visual focus and the core element of cultural identity to bring unique cultural and social values.
Ka Lōʻihi o ka Papahana: This project broke ground in April 2019 and was completed in June 2019. Its design was completed in Beijing, and its production location is Zhongwei, Ningxia.
Kaʻina Hana: The reign title is selected as the core element of the cultural identity of this product based on the demand of the target group, improving the cultural value and social attribute of this product. A reign title is an auspicious word itself that delivers a good wish. When used in the package as a design element, it promotes good interactions with consumers.
Nā Lālā Hui: Design Leader: Zhou Hong; Design Director: Wu Changzhi