Love&wash Hana Nui: Wahī Pūʻolo na Alexander Cherkasov

ʻO Love&wash Hana Nui: Wahī Pūʻolo na Alexander Cherkasov he mea lanakila hanohano loa o ka 2020 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KalaʻUhi· 2020

Love&wash Hana Nui: Wahī Pūʻolo

na Alexander Cherkasov

Mea Kūʻai: Love&wash

Mea Lanakila A' Design Award Kala ma ka Māhele ʻUhi

27,682

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #92436

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Love&wash Hana Nui: Wahī Pūʻolo

Kikokikona Puke: ʻO Love&wash he hoʻolālā wahī pūʻolo no kekahi papa huahana holoi lole, me nā pauka holoi, ka ʻanoʻano holoi, nā ʻopeʻope, a me ka mea hoʻopau kohu. Hōʻike ka manaʻo i ka mālama ma o kahi hoʻohālikelike maʻalahi o nā lole e ʻapo ana kekahi i kekahi. Ma ka lepili o ka pauka no nā lole waihoʻoluʻu, e pūliki ana kekahi pālule ʻalani a me kekahi pālule denima. Ua kaomi ʻia nā hua palapala o ka hōʻailona e hana hou i ka manaʻo like. Hoʻokaʻawale nā kala hope i nā huahana, a hōʻike ka palapala ʻuliʻuli i ka hou a me ka maʻemaʻe. Ua hana ʻia ka wahī pūʻolo me ka pepa paʻakikī a me ka palakiki, a ke hoʻolālā ʻia nei nā mea palupalu biodegradable.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Kala

Ua lanakila ka hoʻolālā Love&wash Hana Nui: Wahī Pūʻolo i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Love&wash Hana Nui: Wahī Pūʻolo he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Love&wash Hana Nui: Wahī Pūʻolo e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: This design will be advantageous differed from other competitors, because most producers of laundry detergents depict the “formula of purity” on their packages. But there is no warmth and soulfulness in this design. Also the type of washing and purpose for the type of fabric is not listed on some packages.
Nā Ana a me ka Hoʻopili: This packaging is planned to be based on biodegradable materials.
Nā Lepili: wash, laundry detergents,washing powder, love, washing gel, washing capsules, hugs, clothes, color, soap
ʻEnehana Hana: This packages are made of the following materials: cardboard, plastic.
Pilikia Hoʻolālā: It was necessary to stick to one main idea and filter out all unnecessary options.
Noiʻi: There was carried an analysis of the market for Laundry products and analysis of target audience.
Hoʻoulu Manaʻo: My concept focuses on the emotional component — the expression of love and care. The main idea is a metaphor — animate things. They are clean and happy because they are worn by people who love each other and take care of their clothes. This design concept is aimed at young families — manifestations of tender feelings are especially close to them. Love&wash laundry detergent is everything a young family needs for complete happiness.
Ka Lōʻihi o ka Papahana: The project was prepared for several month at the beginning of 2019 in Moscow
Kaʻina Hana: Consumers will feel love and care in this concept.
Nā Lālā Hui: Assistant: Anna Leonteva
Photographer: Anatoly Karpov
3D visualizer: Pavel Gubin