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Post Herbum ʻo Ka ʻōwili by Kristina Asvice

Post Herbum ʻo Ka ʻōwili by Kristina Asvice is a highly esteemed winner of the very prestigious 2020 A' Design Award Keleawe in Hoʻolālā ʻUhi Competition Category.


KeleaweʻUhi· 2020

Post Herbum ʻo Ka ʻōwili

by Kristina Asvice

Client: Vilnius College of Technologies and Design

A' Design Award Keleawe Winner in ʻUhi Category

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Verified Award Winner

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Colors

The Design

About Post Herbum ʻo Ka ʻōwili

ʻO nā mea kanu i ulu i loko o Lithuania ua lilo i mea hoʻowalewale no ka hoʻokumu ʻana i kahi pāhaʻi kūʻokoʻa, me ka makemake e hōʻike i ke ʻano o nā mea ʻala a me ka loina. ʻO ka ʻokoʻa a ma ka manawa like o ke ʻano maʻalahi o ka hoʻoluʻu ʻokoʻa e hōʻike i kahi huahana maʻalahi i loko o kahi kāʻei maikaʻi. Indicateilky ke keʻokeʻo a ʻulaʻula i hōʻike i ka ʻula a me ke kūlohelohe o nā mea kanu. ʻO nā kiʻi haʻahaʻa a me ke kāohi ʻana i ke kaaniani ke hoʻoikaika nei i ka waiwai o nā mea kanu i hōʻiliʻili e ka lima. Mālama a pololei me ka hua ʻino.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Post Herbum ʻo Ka ʻōwili i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Post Herbum ʻo Ka ʻōwili he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Post Herbum ʻo Ka ʻōwili i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The box was made for whole herbal tea. The tea box has an unusual triangular shape with sleeve. To pack two types of herbs, the packaging takes on a diamond shape as the style continues. Since the product is natural, the packaging was designed to be environmentally friendly, organic. Die cut of the boxes was invented in a such way that the boxes are folded in a simple way, without gluing or fixing parts. Sleeves are also folded without gluing. Design includes the solution of such tasks as usability, functionality and environmental friendliness.
Dimensions & Packaging
Small packaging dimensions: 155 x 50 x 135 mm
Big packaging dimension: 235 x 50 x 135 mm
Tags
Paper box, herbs, organic, triangular box, rhomb
Production Technology
The basic box designs are selected with eco-friendly double-sided brown paper (Ecoline Brown Duo, 290 gsm), which in color and material corresponds to the intended purpose of eco-packaging. For the pockets paper is selected paper (Scandia Natural 240 gsm) with a light milky-white color that fits brown color tone.
Design Challenge
The main obstacle was to create an unique shape for packaging, which should be organic and convenient for use.
Research
The main aim was to create an attractive and convenient package for whole herbs. Such packaging should competitive on the shelf.
Based on the theoretical part and the research, it was observed that box-shaped packages are the most popular, pastel colors and subtle illustrations prevail. Triangular box was chosen, which
would comply with the principles of organic packaging and suitable for secondary use. The natural color palette and lightweight design are also maintained. The unique brand was created that addresses the user and sends a message about product features through special inserts in packaging.
Inspiration
Herbalism is one of the many cultural heritage of Lithuania. Whole herbs by their purity and fragility inspired to create a unique packaging for them. The main aim was to create an attractive and convenient package for whole herbs grown in Lithuania.
Project Duration
Vilnius College of Technologies and Design thesis project. The project started in February 2019 in Vilnius and finished in Juni 2019.
Operation Flow
All parts of the boxes are folded without glue.
Patents
Copyrights belong to Kristina Asvice, 2019.
Team Members
Designer: Kristina Asvice.
Project supervisor: Petras Petkevičius.

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