Tongue-Bongue ʻo Ka ʻeke Lole by Victoria Ax

Tongue-Bongue ʻo Ka ʻeke Lole by Victoria Ax is a highly esteemed winner of the very prestigious 2020 A' Design Award Keleawe in Hoʻolālā ʻUhi Competition Category.

KeleaweʻUhi· 2020

Tongue-Bongue ʻo Ka ʻeke Lole

by Victoria Ax

Client: Vi_ax

A' Design Award Keleawe Winner in ʻUhi Category

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Verified Award Winner

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Colors

The Design

About Tongue-Bongue ʻo Ka ʻeke Lole

ʻO ka makemake ia e hana i kahi pākeke no kekahi ʻano meaʻai. Ke hoʻolālā ʻana i nā pale, ʻo ka mea nui loa ka hoʻokō ʻole ʻana. No ka mea he nui nā hopena stereotypical ma ke kūʻai aku, pono e ʻimi ʻia kahi mea ʻē aʻe, kahi e hoʻoneʻe i kahi o nā kumu hoʻohālike. A ua makaʻala ʻia i ke kaʻina ʻai e like me ka lawe ʻana a me ka waiho ʻana i ka meaʻai ma ka waha. ʻO kēia ke ʻano o ka manaʻo. Ke hoʻohana nei ka poʻe i ka alelo e hānai i nā ʻano lepe āpau. Hoʻokumu ʻia nā lollipops a Tongue i kā ka ʻōlelo kō ma luna.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Tongue-Bongue ʻo Ka ʻeke Lole i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Tongue-Bongue ʻo Ka ʻeke Lole he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Tongue-Bongue ʻo Ka ʻeke Lole i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: People use the tongue to suck all sorts of sweets. Tongue-shaped lollipops create a surreal metaphor "tongue on (human) tongue".
Dimensions & Packaging: 50 x 50 x 70 mm assembled
240 x 250 mm for printing
Tags: tongue, tongue-bongue, package, toy-package, fruits
Production Technology: paper
Design Challenge: Most difficult was to understand how to transport this package to shops and for whom this package can be, since the upper part cannot be wrinkled. Solution was that the packaging works as a gift or sells in luxury demand, especially since it is going by hand.
Research: The packages that are in the store are mostly standard (square, rectangular), and do not lure to make a spontaneous buy. Idea was to make an offer for a new version of packaging that one wants to support in hands, study and buy.
Inspiration: The wish was to create a package for some kind of food. Attention was paid on eating process itself such as taking and putting food in the mouth. This was a background to idea.
Project Duration: Project was made for German package competition, started in Moscow, February-April 2017.
Operation Flow: The tongue starts from the back of the box, covers the opening area of the box (works as an additional protection against opening), and "closes" through a slot in the mouth. It turns out into box-mouth in which lay candy-tongues.