Be Er Xiang Twelve Constellations Hana Nui: Ka Hōʻeha ʻAno o nā Hua Sunflower by Sun Linlin and Zhou Jingkuan

Be Er Xiang Twelve Constellations Hana Nui: Ka Hōʻeha ʻAno o nā Hua Sunflower by Sun Linlin and Zhou Jingkuan is a highly esteemed winner of the very prestigious 2020 A' Design Award Keleawe in Hoʻolālā ʻUhi Competition Category.

KeleaweʻUhi· 2020

Be Er Xiang Twelve Constellations Hana Nui: Ka Hōʻeha ʻAno o nā Hua Sunflower

by Sun Linlin and Zhou Jingkuan

Client: Be Er Xiang

A' Design Award Keleawe Winner in ʻUhi Category

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Verified Award Winner

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Colors

The Design

About Be Er Xiang Twelve Constellations Hana Nui: Ka Hōʻeha ʻAno o nā Hua Sunflower

Kikokikona Puke: ʻO Be Er Xiang ʻUmikūmālua Hōkū he hoʻolālā hōʻeha ʻano no nā hua sunflower i hana ʻia no kekahi hōʻailona hou. Hana ʻia ka ipu me ka tinplate a loko he ʻeke plastik, a hana ʻia nā kiʻi me ke paʻi ʻehā kala. Hoʻokahi ʻano hōʻeha he 100 mimikeka ke anapuni a he 150 mimikeka ke kiʻekiʻe. Hoʻohui ʻia nā kiʻi kaha i nā hōkū he ʻumikūmālua me nā kiʻi sunflower. Ua koho ʻia ke kumuhana hōkū no ka mea he mea kamaʻāina ia i waena o ka poʻe ʻōpiopio. ʻO ka manaʻo nui, e hāʻawi i ke ʻano kūʻokoʻa no ka hōʻailona hou a e huki mai i nā mea kūʻai ʻōpio.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Be Er Xiang Twelve Constellations Hana Nui: Ka Hōʻeha ʻAno o nā Hua Sunflower i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Be Er Xiang Twelve Constellations Hana Nui: Ka Hōʻeha ʻAno o nā Hua Sunflower he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Be Er Xiang Twelve Constellations Hana Nui: Ka Hōʻeha ʻAno o nā Hua Sunflower i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a sunflower seed packaging designed for the newly created brand BE ER XIANG. The illustration of the twelve constellations combined with sunflowers is special and makes the packaging attractive.
Dimensions & Packaging: Diameter: 100mm, height: 150mm
Tags: Twelve constellations, BE ER XIANG, packaging
Production Technology: Tinplate, plastic bag, four-color printing.
Design Challenge: Constellation is a topic often talked about by young people. How to integrate the culture of constellation into the design of packaging illustrations of sunflower seeds requires a clever combination.
Research: A package design that can attract consumers can better promote the sale of goods. Using unique illustrations to represent the twelve constellation elements that young consumers like, it can better make this newly created brand pay attention to and generate consumption for consumers.
Inspiration: In order to attract young consumers to pay attention to this new brand, the theme of packaging design is linked to the twelve constellations that young people like, and unique illustration elements are used to make the packaging look special, which can make young people have a desire to buy.
Project Duration: The project started in May 2019 in Shenzhen and finished in July 2010 in Shenzhen, and was Being sold in Inner Mongolia in January 2020.
Team Members: Creative Director: Zhou Jingkuan
Designer: Sun Linlin
Illustrator: Cai Dali
Image Credits: Sun Linlin and Zhou Jingkuan, 2019