Flame Dating Mobile Application by Artur Konariev

Flame Dating Mobile Application by Artur Konariev is a highly esteemed winner of the very prestigious 2020 A' Design Award Hlau in Tsim Thev Naus Laus Zis Xov Tooj, Apps thiab Software Competition Category.

HlauXov Tooj· 2020

Flame Dating Mobile Application

by Artur Konariev

Client: Wadoo. Product Design Agency

A' Design Award Hlau Winner in Xov Tooj Category

22,530

Verified Award Winner

Verify Award Status for #100560

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Flame Dating Mobile Application

Ua phem rau Cov Hluav Taws mobile app, Wadoo. pab neeg tswj ua qhov app cuam tshuam rau cov neeg siv. Yog li, Wadoo. cov kws tshaj lij tuaj nrog txoj haujlwm yooj yim tab sis hais txog ntawm kev ua cov khub raws li kev nyiam suab paj nruag. Cov yeeb yaj kiab no muab cov neeg siv dav dav dav rau txhua lub sijhawm sib cuam tshuam nrog daim ntawv thov. Yog lawm, lub hom phiaj ua haujlwm tseem ntsib nrog cov neeg tshiab. Txawm li cas los xij, txhawm rau ua kom cov txheej txheem no koom tes, tus neeg siv yuav xaiv tau khub los ntawm kev nyiam suab paj nruag. Yog li, cov neeg siv tau tuaj yeem pib sib txuas lus txog kev nyiam thiab qab qab koj feem rau hauv kev xa xov thiab tsiv mus rau hnub tim tiag.

The Recognition

About the A' Design Award Hlau

Flame Dating Mobile Application yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Flame Dating Mobile Application xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Flame Dating Mobile Application tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Flame is a dating app designed for young people and millennials. In the application, you can find everything related to the dating service and the selection of dates based on musical preferences, starting from choosing a playlist to swipes and correspondence in the messenger. We integrated iTunes and Google Music with the messenger, so now you can share your tunes, listen to them and add them to the services in the playlist. Adding to favorites allows the user to see the profile they may like.
Dimensions & Packaging: We developed a dating mobile application for the IOS platform, 375 px - 812 px, iPhone XR. We also have the prospect of creating a version for the Android platform to reach more users. At the moment, we have developed more than 30 screens with basic features. The characteristics included: Fully Layered; Vectorized; Designed for Sketch App, Figma, InVision Studio, Adobe XD; Styleguide Included; Google Fonts.
Tags: mobile application, tinder, dating, playlist, music, social
Production Technology: We conducted market research and identified the factors for a successful product launch. Created a mind-map and developed the structure and prototypes of the application to make a quality app using human-centered design. The rule we adhere to is that it works, it is functional, it brings profit, and it is not just beautiful. We used good practices of the user interface to create a design that is universal and that users will like.
Design Challenge: Proto-persons. Our user is a lonely person who would like to meet to have a good time. Users will interact with our product throughout the day, but more in the evening, in their free time after studying or working. From the total mass of our users, we distinguished two categories of users: men and women. We worked out two portraits of persons and compared whether any differences should be reflected in the design of the interface.
Research: To develop a dating application that helps bringing people around the world closer. In terms of functionality and information content, it was not inferior to Tinder, Bumble and CMB but it was new and fresh. We needed to engage visitors, perhaps come up with a new feature, since we were going to compete with Tinder, which has millions of followers. We also needed to take into account the fact that users are already used to swipe right for like and left for skip.
Inspiration: The user adds favorite music to the profile. The application analyzes the percentage of coincidences in the musical preferences in the selected radius (in km) and displays relevant profiles. Thus, people whose photos a user sees in the stream have already passed the primary filter and are not random. This should increase the percentage of successful communication acts. Now the factor for making a “like/not like” decision is the user's photo, name, age and the percentage of the playlist coincidences.
Project Duration: The project began in December 2019 in Kyiv. We finished the discovery stage, created product requirements documents and developed the app map and user flow so that we had basic information for our work. It took us 3 weeks. After which we proceeded to the next step in creating low-fidelity wireframes. When we got the rough structure of the application, we went on to develop high-fidelity prototypes and created the UI Design and Design System for component interaction on their basis.
Operation Flow: We used the features identified by the competitors' analysis, namely ease of use, viewing speed, swipe and micro-interaction with the user. We made music preferences the main feature of our application. This adds the percentage of pairs made. Besides, they already have topics for the conversation. It increases the rate of successful meetings. Many people asked to add a feature of favorites so that users could view their profile again.
Image Credits: https://unsplash.com/license