Mtn Dew AMP Game Fuel Launch Primary Function: Ntim Dej Haus by PepsiCo Design and Innovation

Mtn Dew AMP Game Fuel Launch Primary Function: Ntim Dej Haus by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 A' Design Award Nyiaj in Tsim Ntim Khoom Competition Category.

NyiajNtim Khoom· 2020

Mtn Dew AMP Game Fuel Launch Primary Function: Ntim Dej Haus

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

A' Design Award Nyiaj Winner in Ntim Khoom Category

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Verified Award Winner

Verify Award Status for #100575

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mtn Dew AMP Game Fuel Launch Primary Function: Ntim Dej Haus

Mtn Dew AMP Game Fuel Launch yog ib qho kev tsim ntim dej haus thiab kev tsim tus cwj pwm ntawm lub hom rau ib cov dej haus muaj zog npaj txhij haus uas tsim los rau cov neeg ua si games. Cov duab uas qhia txog tus cwj pwm raug tsim los kom haum rau ib puag ncig ntawm kev ua si games thiab e sports thaum tseem zam kev siv cov qauv uas neeg siv tas lawm. Ib qho hauv paus muaj zog ntawm cov duab txhawb rau cov khoom yav tom ntej, kev koom tes thiab cov kev muaj kev sib txuas nrog cov neeg siv. Ib cov khoom siv tag nrho rau kev tso tawm raug tsim los, uas suav txog lub hom, cov khoom thiab cov kev muaj rau cov neeg siv. Cov qauv tsim lub hom no yog npaj los nthuav qhia cov dej haus ntawm ib txoj kev tseeb rau cov neeg ua si e sports thiab cov neeg ua si games.

The Recognition

About the A' Design Award Nyiaj

Mtn Dew AMP Game Fuel Launch Primary Function: Ntim Dej Haus yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Mtn Dew AMP Game Fuel Launch Primary Function: Ntim Dej Haus xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Mtn Dew AMP Game Fuel Launch Primary Function: Ntim Dej Haus yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To successfully launch MTN DEW AMP GAME FUEL, needed to create a brand identity that felt endemic to the gaming space visually. It also needed to provide a strong graphic foundation for future innovation, partnerships and consumer experiences. Maintaining authenticity was a key challenge throughout the development process, and critical to making sure Mtn Dew AMP Game Fuel is the beverage of choice for e sports athletes and gamers everywhere. We wanted to make something modern and stay away from the clichés that plague other brands trying to reach the gaming audience.
Inspiration: Mtn Dew AMP Game Fuel Launch is the first ready to drink performance beverage for gamers to hit the market. Created with this specific tribe in mind, GAME FUEL has created a holistic brand, product and consumer experience that authentically integrates with e sports and gaming culture. The 360 launch assets developed by the design team allowed the brand to launch with scale and excitement while also creating a strong pipeline of partnerships, sponsorships and future innovations.

Read the Press Release