Game Fuel Team Optic Champions Can Lub Khob Uas Thiaj Tau Ntim Cov Kua Haus by PepsiCo Design and Innovation

Game Fuel Team Optic Champions Can Lub Khob Uas Thiaj Tau Ntim Cov Kua Haus by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 A' Design Award Hlau in Tsim Ntim Khoom Competition Category.

HlauNtim Khoom· 2020

Game Fuel Team Optic Champions Can Lub Khob Uas Thiaj Tau Ntim Cov Kua Haus

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

A' Design Award Hlau Winner in Ntim Khoom Category

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Verified Award Winner

Verify Award Status for #100576

View at A' Design Award Press Release Award Badge

Colors

The Design

About Game Fuel Team Optic Champions Can Lub Khob Uas Thiaj Tau Ntim Cov Kua Haus

Game Fuel Team Optic Champions Can yog ib qho khob ntim kua haus tsim tshwj xeeb rau lub sijhawm txwv rau cov neeg ua si video game. Tus qauv thawj tsim tau hloov kho kom qhia txog pab pawg Optic Gaming, uas cov tswvcuab hnav khaub ncaws dawb thaum sib tw. Xim dawb yog xim rau tom qab lub khob, muaj xim ntsuab los pab qhia meej. Ib daim duab tsim tshwj xeeb rau txhua tus tswvcuab raug qhia ua duab zoo li tus neeg tiag tiag. Kev luam ncaj qha, tshuaj varnish uas mob siab tau, thiab qhov kawg zoo li peb sab (3D) raug luam rau saum lub khob tag nrho. Cov tshuaj xim matte hauv qee cheeb tsam pab qhia meej cov xim metallic.

The Recognition

About the A' Design Award Hlau

Game Fuel Team Optic Champions Can Lub Khob Uas Thiaj Tau Ntim Cov Kua Haus yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Game Fuel Team Optic Champions Can Lub Khob Uas Thiaj Tau Ntim Cov Kua Haus xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Game Fuel Team Optic Champions Can Lub Khob Uas Thiaj Tau Ntim Cov Kua Haus tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design team created a custom illustration of each member of the team. What sets these commemorative cans apart is the technology used in executing the photo realistic portraits. The cans were printed with a direct printing process, tactile varnish, and raised 3D finish. This gave the cans a premium feel, as they were embossed across the entire body of the can and illustration. A matte finish on the ink in selective areas made the metallics pop, for a completely custom look and feel.
Inspiration: Mtn Dew AMP Game Fuel Optic Champions Ltd Ed Cans were developed as a show of love and dedication to the gaming community. MTN DEW adapted the flagship packaging design to reflect crucial aspects of the Optic Gaming team. The team is notorious for wearing Championship whites on tournament Sundays, so it was important for the color white to play prominently into the design. This led to a modern design with an all white background and pops of green.

Read the Press Release