Off the Eaten Path Lub Thawv Ntim Khoom Noj Txom Ncauj by PepsiCo Design and Innovation

Off the Eaten Path Lub Thawv Ntim Khoom Noj Txom Ncauj by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 A' Design Award Kub in Tsim Ntim Khoom Competition Category.

KubNtim Khoom· 2020

Off the Eaten Path Lub Thawv Ntim Khoom Noj Txom Ncauj

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

A' Design Award Kub Winner in Ntim Khoom Category

45,439

Verified Award Winner

Verify Award Status for #100582

View at A' Design Award Press Release Award Badge

Colors

The Design

About Off the Eaten Path Lub Thawv Ntim Khoom Noj Txom Ncauj

Off the Eaten Path yog ib qho kev tsim lub thawv ntim rau cov khoom noj txom ncauj zoo tshaj plaws uas los ntawm cov nroj tsuag. Cov khoom noj txom ncauj no muab cov zaub tiag tiag xws li taum chickpea, taum dub thiab taum mog los ua ke ua tej yam kev xyaw uas tsis xav txog. Lub thawv ntim ua rau lub npe khoom lag luam muaj ib qho kev pom sib koom ua ke rau txhua qhov kev siv. Qhov kev tsim no lub hom phiaj yog pab kom lub npe khoom lag luam tawm tuaj kom pom tseeb hauv pawg khoom noj txom ncauj zoo rau koj lub cev uas muaj kev sib tw ntau heev. Ib pab pawg me me ntawm cov neeg siv khoom tau koom nrog hauv txheej txheem kev tsim thiab tau muab lus tawm tswv yim rau txhua theem. Cov lus tawm tswv yim ntawm cov neeg siv khoom tau coj cov kev txiav txim siab hauv kev tsim thiab txhawb kom muaj kev paub txog lub npe khoom lag luam ib yam nkaus thoob plaws.

The Recognition

About the A' Design Award Kub

Off the Eaten Path Lub Thawv Ntim Khoom Noj Txom Ncauj yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Off the Eaten Path Lub Thawv Ntim Khoom Noj Txom Ncauj xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Off the Eaten Path Lub Thawv Ntim Khoom Noj Txom Ncauj ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Off The Eaten Path is a brand of premium plant based snacks with unexpected blends of real vegetables like chickpeas, black beans and peas. As the brand grew, it needed a united Visual Identity to establish Off The Eaten Path as the brand of choice among its target consumer group and to break through the crowded Better For You snack category.
Inspiration: Aspirational and highly magnetic, this specific consumer group has an insatiable appetite for new and authentic experiences and a deep seated curiosity that drives all they do. A small group of these consumers gave real time feedback through the stages of brand development, involving them directly in the creative process. By making the consumer central to every decision, the Off The Eaten Path team was able to create a more authentic experience across every application.

Read the Press Release