Luhua Xiaomo Kev Ntim Roj Nplooj Ntxwv Xim by Tiger Pan

Luhua Xiaomo Kev Ntim Roj Nplooj Ntxwv Xim by Tiger Pan is a highly esteemed winner of the very prestigious 2020 A' Design Award Tooj in Tsim Ntim Khoom Competition Category.

ToojNtim Khoom· 2020

Luhua Xiaomo Kev Ntim Roj Nplooj Ntxwv Xim

by Tiger Pan

Client: Shandong Luhua Group

A' Design Award Tooj Winner in Ntim Khoom Category

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Colors

The Design

About Luhua Xiaomo Kev Ntim Roj Nplooj Ntxwv Xim

Luhua Xiaomo yog kev ntim tsev tswm los rau kev muas roj nplooj ntxwv xim, uas yog roj ua tes ua tsim tawm ntau tsawg. Lub thawv yog ib lub raj iav ncaj ncaj, 50 mm dav thiab 210 mm siab. Cov ntawv sau nplaum vov 350 degrees ncig lub raj thiab tso npe zoo li ib phau ntawv xov xwm qub, nco txog lub sijhawm uas khoom noj tau vov nrog ntawv xov xwm. Cov ntawv sau raws sab saum ceev, ua raws li cov cim khw qub Suav teb. Qhov nqaim tsis raug vov los ua ib lub cim hlau qhia txog qhov ntau tsawg uas nyob hauv.

The Recognition

About the A' Design Award Tooj

Luhua Xiaomo Kev Ntim Roj Nplooj Ntxwv Xim yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Luhua Xiaomo Kev Ntim Roj Nplooj Ntxwv Xim xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Luhua Xiaomo Kev Ntim Roj Nplooj Ntxwv Xim ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 1980s, we wrapped snacks and seasoning stuff with newspaper. It was a period when food was not always available yet precious. Luhua Group is the biggest sesame oil producer. Different from normal sesame oil, the grinding sesame oil is hand-making, with less output but much more fragrant.
Dimensions & Packaging: Diameter 50mm,Height 210mm, Glass Bottle with 350 degrees adhesive label.
Tags: Bottle, Sesame Oil, Luhua, Grinding Sesame Oil, High End.
Production Technology: We reshaped the bottle with glass which is quite different with the all condiments in China. People are more like holding a roll of newspaper than a bottle for its cylindrical shape.
Design Challenge: When manufactured, the label are not able to cover the bottle in 360 degree. Yet, the gap uncovered is turned into an embossed steelyard's mark, where consumers can see the amount. The production technique of this sesame oil is advanced so it is no longer neglected but emphasized in this newspaper-like layout. All characters are placed in order, complying relative laws and regulations.
Research: All Chinese condiments brand concentrated in how to improve the taste of their product but overlooked the importance of product packaging over past 4 decades. The quality of Luhua's products is undoubtedly the best in China, but the package is still outdated just like all condiments packaging in market, all bottle are exactly the same. We redesigned all information with old Chinese newspaper’s layout, so that the product name can be seen as soon as possible.
Inspiration: The bottle is minimized into a straight round one, while the label is designed into a newspaper, inspired by a childhood memory. The newspaper-wrapped bottle builds up a natural emotional connection with consumers as it reminds them of the old times and the premium quality. The layout is inspired by Chinese old signages of street shop where characters were put straight down with an attempt to convey that the brand is authentic and traceable.
Project Duration: The project was done within 2 months. The design is finished in Shenzhen, production in Laiyang City, Shandong Province.
Operation Flow: By creating the cylindrical bottle for Luhua, we have also brought forth a different choice to the condiment market in China and the neat bottle of sesame oil is now standing out from its competitors. With this widely consumed product, Luhua not only upgrades its own branding image, but also draws common people's attention to aesthetic orientation in consumption activities.
Team Members: Designer: Tiger Pan, Qian Chi
Picture Credits: Kelin Tan
Technicion: Zhangkun Xie