Co Ba Coffee Kev Ntim Kas Fes by My Linh Mac

Co Ba Coffee Kev Ntim Kas Fes by My Linh Mac is a highly esteemed winner of the very prestigious 2020 A' Design Award Tooj in Tsim Ntim Khoom Competition Category.

ToojNtim Khoom· 2020

Co Ba Coffee Kev Ntim Kas Fes

by My Linh Mac

Client: Mmac

A' Design Award Tooj Winner in Ntim Khoom Category

16,107

Verified Award Winner

Verify Award Status for #100984

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Co Ba Coffee Kev Ntim Kas Fes

Co Ba Coffee yog qhov kev tsim ntim khoom rau ib lub npe kas fes Nyab Laj. Lub ntim qhia txog kas fes qe, ib yam khoom haus qub txeeg qub teg ntawm Nyab Laj uas tseem tsis tau paub zoo rau lwm lub tebchaws. Lub logo yog tsim los ntawm ib daim duab yos me ntsis ntawm tus tsim tsa lub tuam txhab. Lub npe tuam txhab tuaj ntawm ib lo lus Nyab Laj hais txog niam tais uas ua rau xav txog kev sib raug zoo hauv tsev neeg thiab kev nyob ua ke hauv zej zog. Cov xim yog xaiv los ntawm thaj chaw ua liaj ua teb uas cog cov noob kas fes. Ntawv siv dua tau thiab polyester yog siv rau cov hnab thiab cov khoom sau ntawv. Qhov kev tsim khoom niaj hnub no yog tsom rau cov neeg haus kas fes uas mus ua haujlwm sai sai.

The Recognition

About the A' Design Award Tooj

Co Ba Coffee Kev Ntim Kas Fes yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Co Ba Coffee Kev Ntim Kas Fes xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Co Ba Coffee Kev Ntim Kas Fes ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Co Ba Coffee is a new coffee start-up by Ms. Huong also known as Co Ba from Hoi An. Co Ba wants to introduce Vietnamese food and coffee culture to the world. Co Ba wants to highlight the identity and creativity with unique caffeinated beverages that break from French colonization coffee traditions. The goal is to introduce the authentic and unique egg coffee, part of Vietnamese culture for decades, but still very new to the rest of world's food map.
Dimensions & Packaging: Coffee Pouch Dimension: 3/8" x 2 1/2" x 13" inches
Tags: graphic design, visual communication, coffee brand, packaging design, stationery design, illustration
Production Technology: Stationaries and product packaging with recyclable paper and polyester.
Design Challenge: As the client is from and locates in Hoi An, Vietnam and the designer is based in Chicago, online, cyber communication was quite challenging due to the different time zone.
Research: Methodology: One-on-one consultation with client, historical research on Vietnamese food evolve through colonization, collect visual data such as images of Vietnam's landscape that tell local folk culture and stories, online marketing.
Objective: To establish an attractive coffee brand to consumers of all ages.
Inspiration: The logo design is based on a minimalist image of Ms. Huong. We used Co Ba a Vietnamese term for the second aunt in a Vietnamese family, as our brand name to symbolize the nostalgia of family bonds, cultural and community cohesion. The brand has a strong identity reinforced through package design as the packaging incorporated colors from the Vietnamese agricultural landscape where the coffee beans are cultivated.
Project Duration: October 2019- Jan 2020, Chicago, IL, USA
Operation Flow: The appeal of the design is a modern packaging integrated with the bold, flavorful coffee that is meant to attract coffee drinkers on-the-go such as teenagers and young adult, who also the brand's main consumer target.
Patents: copyrights belong to My Linh Mac, 2020
Team Members: Graphic Design & Illustration by My Linh Mac