2019 National Card Collection Day Deck Lub Thawv Ntim Phaj Ua Si los ntawm Alexander Chin

Qhov qauv tsim 2019 National Card Collection Day Deck Lub Thawv Ntim Phaj Ua Si los ntawm Alexander Chin yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Kub hauv Pawg Sib Tw Tsim Ntim Khoom.

KubNtim Khoom· 2020

2019 National Card Collection Day Deck Lub Thawv Ntim Phaj Ua Si

los ntawm Alexander Chin

Tus Neeg Siv: Seasons Playing Cards

Tus Yeej A' Design Award Kub hauv Pawg Ntim Khoom

40,658

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #101023

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog 2019 National Card Collection Day Deck Lub Thawv Ntim Phaj Ua Si

Lub 2019 National Card Collection Day Deck yog ib lub thawv ntim uas siv tau sib txuas lus rau cov phaj ua si. Qhov kev tsim no tau txais kev tshoov siab los ntawm cov tsev vaj tse loj hauv tebchaws Morocco, nrog rau cov duab txaug intaglio uas ua zoo li pob zeb txaug thiab cov qauv geometric. Ib qho kev sib tw luam rau ntawm sab caw tus neeg siv kom qhib lub rooj vag. Thaum tsa lub qhov rooj archway raws txoj kab keyhole yuav pom thawj theem. Ib daim iav two-way tshwj xeeb uas muaj 30 feem pua qhov pom kev zais ib chav tsev uas yuav tshwm tuaj thaum muaj teeb ci rau sab hauv. Qhov kawg qhia pom ib txoj kev taug uas muaj teeb ci rov qab dua. Cov phaj muaj txheej ci nplas uas ua rau muaj tus qauv tiling siab tuaj.

Qhov Lees Paub

Txog A' Design Award Kub

2019 National Card Collection Day Deck Lub Thawv Ntim Phaj Ua Si yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. 2019 National Card Collection Day Deck Lub Thawv Ntim Phaj Ua Si xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. 2019 National Card Collection Day Deck Lub Thawv Ntim Phaj Ua Si ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The packaging is an interactive experience designed to mimic the exploration of a Moroccan palace. The experience rewards users with escalating stages based on their efforts in the journey. These reveals in the packaging include discovering hidden rooms and opening impossibly-sized corridors through the use of a bespoke two-way mirror system. By focusing on creating genuine moments of surprise and delight for our customers, our packaging becomes a bridge for stronger user-brand connections.
Qhov Loj & Ntim: Width 68mm x Depth 22mm x Height 90mm
Cov Ntsiab Lus: Playing Cards, Engraving, Palace, Mirror, Illusion, Patterns, Scodix, Tile, Morocco, Discovery, Interactive
Thev Naus Laus Zis Tsim Khoom: Each deck is meticulously handcrafted with exotic intaglio engravings that mimic the stonework of the palace gates, where engraving was chosen to best execute on the tight detailing of the designs. The glossy cards inside are coated in a scodix printing process to create a glossy raised-tiling effect that contrasts with the textured exterior in elegant harmony. A custom 30% opacity two-way mirror was designed for the packaging as a crucial element in creating the illusions of the experience.
Kev Sib Tw Tsim Qauv: The largest obstacle was developing the mirror element of the packaging. For material testing acrylic was found to be most sturdy in thin profile unlike cracking glass, and most stable with reflections unlike film sheets. The structure evolved from a single tuck into a 2 piece shell as a way to introduce the keyhole element and provide mirror protection. The best looking illusions finalized at 30 percent mirror opacity, calibrated for the user’s most likely light source, their phone flashlight.
Kev Tshawb Fawb: The main goal of the packaging was to create genuine feelings of surprise and achievement, elements shown in neuroscience to better encode experiences into memory and perceive them at higher value. Designing interaction into the packaging was the best way to accomplish this. Optical illusions were chosen for their ability to amaze and ease of implementation. A puzzle discovery format was used as the framework to generate the effort needed for feeling a sense of earned achievement in the user.
Kev Txhawb Siab: Inspired by the palaces of Morocco, the 2019 event design pays tribute to the iconic architecture of the region with traditionally decorated gates and exotic geometric patterns throughout that hint at something more. The packaging centers on an interactive challenge labeled on the side to unlock the gate, designed to reward users with discovery moments of different magnitude in direct correlation with their effort and investment towards the experience and brand.
Lub Sij Hawm Ua Hauj Lwm: Designed in Morocco April 2019
Launched in Chicago, USA October 2019
Txheej Txheem Ua Hauj Lwm: STAGES OF DISCOVERY. 1) KEYHOLE: User reveals an archway by raising it through the keyhole track of the exterior shell. 2) UNVEILING: When light is shone into the packaging the mirrored reflection vanishes, revealing a hidden room behind the gate. 3) OPEN SESAME: An impossibly-sized palace corridor is discovered inside when users shine light between two arches. The semi-transparent mirrors repeat the internally lit space to create a magical infinity mirror effect for the user to remember.
Cov Patent: .
Cov Tswv Cuab Pab: Creative Director: Alexander Chin
Illustration & Design: Alexander Chin
Kev Qhuas Duab: Photography: Bryan Aellen