Hopapops Noj Qab Nyob Zoo Khoom Noj Txom Ncauj by Angela Spindler

Hopapops Noj Qab Nyob Zoo Khoom Noj Txom Ncauj by Angela Spindler is a highly esteemed winner of the very prestigious 2020 A' Design Award Hlau in Tsim Ntim Khoom Competition Category.

HlauNtim Khoom· 2020

Hopapops Noj Qab Nyob Zoo Khoom Noj Txom Ncauj

by Angela Spindler

Client: Depot Creative

A' Design Award Hlau Winner in Ntim Khoom Category

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Colors

The Design

About Hopapops Noj Qab Nyob Zoo Khoom Noj Txom Ncauj

Cov dej num ua haujlwm: Kev sau npe, kev tsim khoom lag luam thiab kev ntim khoom tsim rau cov noob qoob loo uas muaj dej, tsom rau cov neeg siv khoom Asmeskas. Qhov kev sib tw yog yuav ua li cas tuav lub lag luam uas tsis tas yuav hnov txog cov khoom tseem ceeb, dej lily noob. Qhov kev daws teeb meem, tsom mus rau lub txee qw, cov ntaub ntawv yooj yim hierarchy thiab cov khoom muaj txiaj ntsig zoo pom. Cov duab kos, uas ua rau ob sab pem hauv ntej thiab sab nraum qab ntawm lub ntim, tsav tsev cov khoom thiab tsw variant. Qhov tsis sib xws ntawm Hopapops hom cim typography ntxiv lub ntsej muag bounce rau cov pob khoom, qhuas lub suab lom zem ntawm lub suab tsim rau lub hom.

The Recognition

About the A' Design Award Hlau

Hopapops Noj Qab Nyob Zoo Khoom Noj Txom Ncauj yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Hopapops Noj Qab Nyob Zoo Khoom Noj Txom Ncauj xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Hopapops Noj Qab Nyob Zoo Khoom Noj Txom Ncauj tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The founders of this snack startup asked us to name, brand and package their version of popped water lily seeds, targeted at US consumers.

The main challenge was how to grab a market that likely hasn’t even heard of eating the main ingredient, water lily seeds, at all? First up, we chose to focus on shelf shout, simple information hierarchy and strong ingredient visuals.
Dimensions & Packaging: Flow wrap packaging, digitally printed in US. Two pack sizes 1oz and 2.3 oz, printed CMYK. Offset versions printed CMYK, plus matt/spot UV Varnish. Material size 11 inches x 8 inches and 15 inches x 11 inches. 10 SKU's in total.
Tags: Superfood, Healthy Snack Packaging, Packaging, Pouch Packaging, Superfood Snack Food Packaging, Branding and Packaging, Logo Design, Illustration
Production Technology: Pouches produced digitally for initial short production run. Thereafter gravure. CMYK, plus x2 spot colours per pouch with Spot UV gloss
Design Challenge: The timeline! We had to research, name and develop the brand / packaging and all the assets in 4 months ready for the product launch at a major US Trade Show.
Research: This product was relatively unknown so we decided to cover the entire pack with the product. We wanted consumers to understand the product's texture, shape and size immediately. We knew the target audience wanted flavour experiences and wanted to communicate seasoning rather than strong flavours hence the pieces of fruit/vegetable just poking through the puffed seeds.
We developed a fun tone of voice for the brand while singing its health credentials.
Inspiration: The focal point of the packaging is the coloured circle in the middle, which houses the brand mark and all need-to-know info. The uneven nature of the typography lends a cheeky bounce, which complements the Hopapops brand name and fun tone of voice we created. The illustration, which makes up the main part of the packaging, drives home the flavour variant.

A nutritionally dense product, gave reason to fill the entire face of the pack with product, and is a nod to how filling it is.
Project Duration: The projected commenced in March 2019, finished in September 2019. All work was generated in Sydney for a launch in the USA.
Operation Flow: This is a snack brand, the 1.oz version is designed for one while the 2.3 oz is designed as a family or share pack.
Team Members: Angela Spindler - Creative Director/Designer
Anneke Decker - Finished Artist/Retoucher
Anna Makarova - Illustrator
Image Credits: Illustrator: Anna Makarova