Adore Repackaging Kev Muab Zaub Mov Rau Daim Ntaub Siv Thaum Coj Khoom Cev by Etereo Pte Ltd

Adore Repackaging Kev Muab Zaub Mov Rau Daim Ntaub Siv Thaum Coj Khoom Cev by Etereo Pte Ltd is a highly esteemed winner of the very prestigious 2020 A' Design Award Tooj in Tsim Ntim Khoom Competition Category.

ToojNtim Khoom· 2020

Adore Repackaging Kev Muab Zaub Mov Rau Daim Ntaub Siv Thaum Coj Khoom Cev

by Etereo Pte Ltd

Client: Etereo Pte Ltd

A' Design Award Tooj Winner in Ntim Khoom Category

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Verified Award Winner

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Colors

The Design

About Adore Repackaging Kev Muab Zaub Mov Rau Daim Ntaub Siv Thaum Coj Khoom Cev

Adore yog ib qho kev tsim khoom coj rau daim ntaub siv thaum coj khoom cev (sanitary pads). Daim ntawv coj khoom no siv tus ntawv sau tes los ua qhov tseem ceeb ntawm kev tsim khoom, kom muaj kev hluas thiab muaj zog tshwm sim. Tus qauv tsim khoom yog qhov yooj yim thiab muaj lub background dawb, yog li ntawd lub siab yuav mus rau lub ntsiab lus ntawm kev noj qab haus huv rau poj niam. Txhua lub thawv yog muaj tag nrho ntawm daim foil aluminium raug kaw kom ruaj khov nrog qhov kaw uas rov qab kaw tau, ua rau cov neeg siv khoom coj tau yam uas lawv xav tau thiab rov qab kaw lub thawv kom tiv thaiv cov khoom pab kom tsis raug kab mob thiab kab. Muaj peb hom loj me tsim khoom, rau pantyliner, hnub, thiab hmo ntuj siv.

The Recognition

About the A' Design Award Tooj

Adore Repackaging Kev Muab Zaub Mov Rau Daim Ntaub Siv Thaum Coj Khoom Cev yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Adore Repackaging Kev Muab Zaub Mov Rau Daim Ntaub Siv Thaum Coj Khoom Cev xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Adore Repackaging Kev Muab Zaub Mov Rau Daim Ntaub Siv Thaum Coj Khoom Cev ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To characterize ADORE, we used Aloja, a handwritten font to recreate a sense of youth and vibrancy. The overall design is minimal against a plain background to draw attention to the product benefits which ADORE wants to focus - feminine health! It is the first in the market to use a loud and fun font as the core design element on the packaging.
Dimensions & Packaging: Pantyliner (Get Comfortable): 120 mm X 23 mm x 70 mm
Day (Happy Days): 105 mm X 25 mm x 82 mm
Night (Sweet Dreams): 155 mm X 31.5 mm x 90 mm
Tags: Sanitary Pads, Repackaging, Rebranding, Females
Production Technology: Every material and component of ADORE Sanitary pads are carefully selected and sourced from Japan, Korea and Malaysia.⁣ The sanitary pads packaging is designed as a fully sealed aluminium packaging with re-sealing ability, with the goal of keeping the sanitary pads germs and bacteria-free. While working on the prototype to ensure that the measurements are workable, we printed the artwork on poster-sized Artcards and folded them into boxes to test on the functionality. After rounds of adjustments and refinements on the designs, we then finalised on the right sizings to fit in the required pads and proceed with mass production.
Design Challenge: The challenge is to design an entirely new look for ADORE while at the same time, maintaining ADORE's strong brand recognition among her loyal customer base.
Research: Started with market research, we surveyed on the trending look and designs that are popular in the female market. From the data that we have collected, we came up with 3 variations of designs to focus on. After rounds of enhancements, we decided to use Typography as the main design element, to keep the design minimalist while at the same time, eyecatching.
Inspiration: We are commissioned by ADORE to recreate a new packaging experience, accompanied by a rebranding strategy to strengthen her brand positioning. ADORE is designed for the modern woman who is independent, professional and confident. ADORE new look is chic in its simplicity and yet functional in its clean design. A survey has been conducted on this group of females, to better understand the preference in design for sanitary packaging.
Project Duration: The project started in November 2018 and was launched in Islandwide in Singapore in April 2019.
Operation Flow: The packaging is a resealable aluminium foil which users are able to take whatever they need and seal it back for future usage. The goal is to keep the hygiene level to the highest standard, preventing the sanitary pads to be contaminated by germs and bacteria.
Team Members: Creative Designer: Kellyn Ho Ying Xian
Creative Director: Wendy Heng Mui Peng