Shiny Meadow A2 Lub Fwj Ntim Kua Mis los ntawm Mengniu Dairy

Qhov qauv tsim Shiny Meadow A2 Lub Fwj Ntim Kua Mis los ntawm Mengniu Dairy yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2020

Shiny Meadow A2 Lub Fwj Ntim Kua Mis

los ntawm Mengniu Dairy

Tus Neeg Siv: China Mengniu Dairy Company Co., Ltd.

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

26,982

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #101529

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Shiny Meadow A2 Lub Fwj Ntim Kua Mis

Shiny Meadow A2 yog ib lub fwj tsim los ntim kua mis nyoos. Lub fwj yog tsim los ntawm PET uas pom kev tau zoo heev, uas ua rau nws muaj txoj kev zoo li iav. Cov qauv yog raws li lub fwj kua mis iav ib txwm nyob hauv teb chaws Europe thiab tau kos dua tshiab ua ib txoj hau kev niaj hnub no. Ib qho chaw dawb loj qhia tau cov kua mis nyob sab hauv, yog li tus neeg yuav khoom pom tau cov khoom ncaj qha. Ib lub cim A2 loj nyob hauv nruab nrab tau muab sib txuas nrog ib lub cim daim ntawv noj (diet pyramid) los tsim lub npe ntawm lub tuam txhab. Lub fwj ntim tau 720 ml thiab muaj qhov dav tshaj plaws 80 mm thiab siab 238 mm. Cov qauv tsim no lub hom phiaj yog los qhia txog qhov yooj yim thiab qhov huv si.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Shiny Meadow A2 Lub Fwj Ntim Kua Mis yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Shiny Meadow A2 Lub Fwj Ntim Kua Mis xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Shiny Meadow A2 Lub Fwj Ntim Kua Mis yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: In China, the fresh milk is an emerging trend, most of the milk is just pure milk. Thus, we confidently designed a large area of transparency to show that milk is so nature, fresh and pure that there is nothing to hide.
The large A2 in the center is combined with the diet pyramid to create an iconic brand image. We aim to integrate this simple, modern and iconic design perfectly into the daily lives of elite families, making it a symbol of quality and elegance.
Qhov Loj & Ntim: 720ml, PET bottle, Color Clear, Diam(max.) 80mm x Height 238 mm.
We use high permeability PET materials to achieve the texture of glass.
Cov Ntsiab Lus: Shiny Meadow, bottle design, A2, package design, graphic design, milk, fresh, PET,
Thev Naus Laus Zis Tsim Khoom: It only takes 2 hours from milking to processing, which is incredible. With pasteurization technology, maximum freshness is maintained without compromising the quality of the milk and achieving consistent high quality.

In addition, it relies on GPS to track the entire cold chain until A2 milk is delivered to the end consumer.
Kev Sib Tw Tsim Qauv: Before talking about packaging design, there is a crucial concept to discuss: no matter how precious and premium the milk is, we need to remember that milk itself is an essential part to human diet in the long river of history. We need to convey the simplicity, purity and elegance of milk and turn these characteristics into our brand image.
Kev Tshawb Fawb: Unlike the normal fresh milk, Shiny Meadow A2 B casein milk has a special protein structure that makes it naturally lactose-free, more comparable to human breast milk and easier to digest and absorb.
The target group is relatively rational, high end with high requirements for products. In their mind, high quality life is not a pursuit but a habit.
Kev Txhawb Siab: The package design is elaborated to manifest a picture that the freshest milk produced in the pasture just now is carried to the urban table through time and space, as if the first sunshine arouses us in the morning.

We took inspiration from the European classic milk glass bottle and redesigned it with a modern vision. Behind the concept, there is a cultural heritage across nationalities, creating a romantic, affable and sincerity feeling, making this iconic shape even more attractive.
Lub Sij Hawm Ua Hauj Lwm: The project started in August 2019 and ended in September 2019.
Bottle sample production in Sidel Shanghai.
Txheej Txheem Ua Hauj Lwm: A2 milk sold mainly in high-end supermarket in cold chain. the advanced technology and production equipment can ensure
Cov Patent: Copyrights belong to China Mengniu Dairy Co.,Ltd, 2019
Cov Tswv Cuab Pab: Qian Sun
Tianjiao Niu
Hua Xie
Andrea Rizzardi
Simone De Paolis
Raffaella De Rossi
Sabrina de Luca
Roberta Domini
Chengjie Ding
Shuo Qu
Xiaoyan Wang
Chang Liu
Yanlin Liu
Kev Qhuas Duab: .