Yuyuan Road Baijiu Kev Rau Zaub Mov Cawv los ntawm Wen Liu and Xuedan Diao

Qhov qauv tsim Yuyuan Road Baijiu Kev Rau Zaub Mov Cawv los ntawm Wen Liu and Xuedan Diao yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2020

Yuyuan Road Baijiu Kev Rau Zaub Mov Cawv

los ntawm Wen Liu and Xuedan Diao

Tus Neeg Siv: Zhiyu Department (Shanghai) co. Ltd

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

17,731

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #102183

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Yuyuan Road Baijiu Kev Rau Zaub Mov Cawv

Yuyuan Road Baijiu yog ib qho tsim khoom rau kev muab cawv suav uas tsim tawm hauv lub nroog Maotai, xeev Guizhou. Qhov tsim khoom no tau txais kev tshoov siab los ntawm Yuyuan Road, ib txoj kev keeb kwm hauv lub nroog Shanghai, thiab los ntawm lub tsev loj tseem ceeb ntawm txoj kev ntawd. Lub cim logo qhia txog ib feem ntawm lub Paramount, ib lub tsev tseem ceeb thiab cim kab lis kev cai ntawm Shanghai. Lub thawv sab nraud tsim los ntawm yas dej num rov siv dua, lub raj mis yog ceramic uas muaj kub xim spray, thiab lub npog yog yas. Lub thawv muaj qhov ntev 100 dhau 100 dhau 290 millimeters. Qhov kev tsim khoom no lub hom phiaj yog xav qhia txog kab lis kev cai Shanghai rau cov neeg siv khoom.

Qhov Lees Paub

Txog A' Design Award Tooj

Yuyuan Road Baijiu Kev Rau Zaub Mov Cawv yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Yuyuan Road Baijiu Kev Rau Zaub Mov Cawv xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Yuyuan Road Baijiu Kev Rau Zaub Mov Cawv ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Yuyuan Road is a well-known street in Shanghai. The element of design applied the main building of Yanyuan Road. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of Paramount a landmark building in Shanghai. Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to the consumer.
Qhov Loj & Ntim: The packaging box dimension is 100mm in length, 100mm in width and 290mm in height.
Cov Ntsiab Lus: Shanghai, Yuyuan Road, History, Street, Building
Thev Naus Laus Zis Tsim Khoom: The outside box uses a recycle material. The material of the outside box is plastic for cost-saving. The material of the bottle is ceramic with spray paint and gold colour. The material of the cover is plastic.
Kev Sib Tw Tsim Qauv: In the early stage, the design style was not fit the idea of the product. In the final stage, the material expression and cost control have been solved and the design achieves a good result.
Kev Tshawb Fawb: The idea of this design based on the environment of Yuyuan Road Street in Shanghai. The design conveys a strong cultural background. The designers did the site investigation.
Kev Txhawb Siab: The designers did site research on Yuyuan Road during the design process. The designers used the main building on Yuyuan Road for the design element. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of the Paramount a landmark building in Shanghai. The Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to consumers.
Lub Sij Hawm Ua Hauj Lwm: The project started in November 2018 and finished in September 2019 in Shenzhen.
Txheej Txheem Ua Hauj Lwm: This Baijiu is produced in Maotai town, Zunyi city, Guizhou province, China. It is a national geographic product of China. The product has been produced 28 years with a collection value. Yuyuan Road is a road with a history in Shanghai. The cooperation between this Baijiu and Yuyuan Road conveys the idea of traditional culture. This design produces many possibilities for design innovation.
Cov Tswv Cuab Pab: Designer: Wen Liu
Designer: Xuedan Diao
Designer: Min Zhu
Kev Qhuas Duab: Image #1 Creator Wen Liu, Yuyuan Road Baijiu, 2019
Image #1 Creator Xuedan Diao, Yuyuan Road Baijiu, 2019
Image #1 Creator Min Zhu, Yuyuan Road Baijiu, 2019