Tucher AEcht Nuernberger Kellerbier B Bavarian Npias Ntim Khoom Tsim los ntawm Bloom GmbH Nuernberg

Qhov qauv tsim Tucher AEcht Nuernberger Kellerbier B Bavarian Npias Ntim Khoom Tsim los ntawm Bloom GmbH Nuernberg yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Kub hauv Pawg Sib Tw Tsim Ntim Khoom.

KubNtim Khoom· 2020

Tucher AEcht Nuernberger Kellerbier B Bavarian Npias Ntim Khoom Tsim

los ntawm Bloom GmbH Nuernberg

Tus Neeg Siv: Bloom GmbH Nürnberg

Tus Yeej A' Design Award Kub hauv Pawg Ntim Khoom

59,329

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #102378

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Tucher AEcht Nuernberger Kellerbier B Bavarian Npias Ntim Khoom Tsim

Hauv lub caij nyoog nruab nrab, cov neeg haus dej haus hauv zos cia lawv lub hnub nyoog npias nyob rau hauv ntau dua 600 xyoo pob zeb-txiav cellars hauv qab lub tsev fuabtais Nuremberg. Ua raws li cov keeb kwm no, kev ntim khoom ntawm "AEcht Nuernberger Kellerbier" yuav siv sij hawm saib xyuas qhov tseeb thaum lub sijhawm. Daim ntawv lo npias qhia kev kos duab ntawm lub tsev fuabtais zaum ntawm pob zeb thiab lub thoob ntoo hauv cellar, thav duab los ntawm hom vintage-hom sau ntawv. Lub cim lo cim nrog lub tuam txhab "St. Mauritius" cov cim kev lag luam thiab cov xim tooj liab ntsej muag xim cork qhia kev kos duab thiab kev ntseeg siab.

Qhov Lees Paub

Txog A' Design Award Kub

Tucher AEcht Nuernberger Kellerbier B Bavarian Npias Ntim Khoom Tsim yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Tucher AEcht Nuernberger Kellerbier B Bavarian Npias Ntim Khoom Tsim xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Tucher AEcht Nuernberger Kellerbier B Bavarian Npias Ntim Khoom Tsim ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: In medieval times, local breweries let their beer age in over 600 years old rock cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage style typefonts.
The seal label with the company's "St. Mauritius" trademark and the copper colored crown cork convey craftsmanship and trust.
Qhov Loj & Ntim: 500 ml standard returnable bottle - a popular beer packaging/ beer container in Germany.

Outside body diameter: 65 mm
Height: 260 mm
Cov Ntsiab Lus: packaging design, Tucher, Nuremberg, beer, Bavaria, vintage, hand-drawn, beer label, beverages
Kev Sib Tw Tsim Qauv: Apart from POS displays and cardboards, the AEcht Nuernberger Kellerbier brand is not supported by any classic or digital advertising. This way, the beer label alone is responsible to convince the target group and activate them to buy.
Kev Txhawb Siab: The Tucher Brewery is located in Nuremberg, a city whose history is intertwined with beer throughout the ages.
After the city council passed a purity law in 1302, the first "quality beer" was brewed here. On their mission to preserve the traditional brewing art, Tucher brews the unfiltered and naturally clouded AEcht Nuernberger Kellerbier ("Original Nuremberg cellar beer") in a traditional way. Of course, we wanted the packaging design to reflect the brewing heritage of Nuremberg and Bavaria.
Cov Patent: Tucher Bräu GmbH und Co. KG
Cov Tswv Cuab Pab: Client Tucher Brewery
Marketing Director: Kai Eschenbacher
Marketing Manager: Andreas Gebauer
Marketing Manager: Nikolas Zitzelsberger

Agency Bloom Nürnberg
Designer: Markus Walter
Illustrator: Ursula Zlamal
Text: Dieter Scheuerer
Artwork: Sven Pirner
Creative Director: Stefan Maier-Wimmer
Project Manager: Ulrike Landauer
Kev Qhuas Duab: Bloom GmbH Nürnberg