Have Fun Duck Gift Box Cov Khoom Noj Txom Ncauj by Pufine Advertising Ltd.Co. is a highly esteemed winner of the very prestigious 2020 A' Design Award Nyiaj in Tsim Ntim Khoom Competition Category.
NyiajNtim Khoom· 2020
Have Fun Duck Gift Box Cov Khoom Noj Txom Ncauj
Client: Zhou Hei Ya International Holdings Company Limited
A' Design Award Nyiaj Winner in Ntim Khoom Category
Verified Award Winner
Verify Award Status for #103180The Design
About Have Fun Duck Gift Box Cov Khoom Noj Txom Ncauj
Lub thawv "Muaj cov khoom plig lom zem" yog lub thawv tshwj xeeb rau cov neeg hluas. Kev tshoov siab los ntawm pixel-style cov khoom ua si, kev ua si thiab cov yeeb yaj kiab, tus qauv tsim qauv qhia txog "lub nroog khoom noj" rau cov tub ntxhais hluas muaj cov duab nthuav thiab cov ncauj lus kom ntxaws. Daim duab IP yuav ua rau hauv cov kev hauv nroog thiab cov tub ntxhais hluas nyiam kev ua kis las, suab paj nruag, hip-hop thiab lwm yam kev lom zem. Muaj kev lom zem kev ua si kis las thaum lom zem noj mov, qhia ib tug hluas, kev lom zem thiab kev ua neej zoo siab.
The Recognition
About the A' Design Award Nyiaj
Have Fun Duck Gift Box Cov Khoom Noj Txom Ncauj yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Have Fun Duck Gift Box Cov Khoom Noj Txom Ncauj xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Have Fun Duck Gift Box Cov Khoom Noj Txom Ncauj yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The illustration of"Food City"is drawn with a unique"pixel"expression method,which is younger,more interesting,full of imagination,and produces a visual experience of traveling around the city.The outer box cover uses the English letter"K"as the main visual Symbols,intensify the process of enjoying food,and mean"keep"in English,which represents the maintenance of a positive and optimistic attitude to life;the establishment of very prominent and symbolic displays on the store display,which promotes the desire to buy the product;After sharing the product with others,it becomes a small game that can be participated by multiple people,forming an interesting interaction and communication.
- Dimensions & Packaging
- Length220mm, width210mm, height220mm
- Tags
- Gift box, packaging, food, pixel style, young, stylish, fun and unique
- Production Technology
- The packaging material is made of paper,which is conducive to natural degradation and recycling.Using pantone spot color printing and local UV process,the outer box and the inner box are all made of one-piece cutter,which is convenient for later transportation and assembly.
- Design Challenge
- 1.The biggest challenge is to find the lifestyle that young people like through packaging design,to link with products,to establish interaction and communication, and to improve sales;2.improve the use value of packaging,do not let packaging become garbage"art".
- Research
- Youth,fashion and fun are the research subjects of design.Through young,interesting scenes and lifestyles,with new,interesting,artistic forms of expression to show.Through the way of game interaction with consumers,spread;how to display in the store,so as to improve the desire to buy.Pay attention to environmental protection,so that the packaging can be used for a second time,reduce the waste rate of packaging,and improve the utilization value of packaging.
- Inspiration
- The gift box is inspired by the creative form of"pixel"toys,games,and movies,creating a"food city"that belongs to young people.The brand IP image is incorporated into the corners of the city as an interesting seed.Music,hip-hop and other entertainment items are integrated with each other,while enjoying fun sports games and enjoying food,it is precisely to express a younger,fun and happy lifestyle.Happiness comes from every corner of life.
- Project Duration
- The project started in Wuhan,China in May 2019 and completed in Wuhan,China in October 2019.
- Operation Flow
- Interesting gift box packaging can not only be used for gifts,but also form an effective dissemination,the product can stand out in the store, thus increasing sales.And after enjoying the food,the outer box can be used as a delicate storage box;The envelope can be used as a simple bookshelf to put books;Internal small box as a game prop,many times use.
- Team Members
- Designer: Duan Li
Designer: Gui Dani
Creative Director: Zhang Yanhui
Project Director: Xia Ling
Customer Service Director: Zhou Xiaoli
Animation Picture: Wang Kai
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