Rb5 Vinicola Kev Ntim Cawv, Yam Ntxwv Pom Kev los ntawm Victor Weiss

Qhov qauv tsim Rb5 Vinicola Kev Ntim Cawv, Yam Ntxwv Pom Kev los ntawm Victor Weiss yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2020

Rb5 Vinicola Kev Ntim Cawv, Yam Ntxwv Pom Kev

los ntawm Victor Weiss

Tus Neeg Siv: Victor Weiss Studio

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

14,617

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #103658

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Rb5 Vinicola Kev Ntim Cawv, Yam Ntxwv Pom Kev

RB5 Vinicola yog ib qho kev tsim yam ntxwv pom kev thiab kev ntim rau lub tsev txhaws cawv (winery) hauv Sao Leopoldo, Brazil. Lub cim yog ib lub monogram uas zais cov tsiaj ntawv R thiab B rau hauv tus lej tsib (serif number five). Qhov chaw dawb (negative space) tsim tau tus duab ntxoov ntxoo ntawm ib lub twj qheb cawv. Lub npe qhia txog tsev neeg Bartolini thiab tsib tug kwv tij uas tau tsim lub tsev txhaws cawv no xyoo 1853. Yam ntxwv pom kev no siv rau kev ntim raj mis cawv, cov thawv ntoo, hnab khw, npav lag luam, cov paib thiab cev khaub ncaws hauv chaw ua haujlwm. Muaj kev siv txheej txheem embossing, kub ntsuab (gold foil), ntawv crepe, iav thiab ntoo txiav los tsim tau. Lub hom phiaj yog xav muab kev keeb kwm thiab kev niaj hnub uas zoo saib thiab tsim nyog los sib txuas ua ke.

Qhov Lees Paub

Txog A' Design Award Tooj

Rb5 Vinicola Kev Ntim Cawv, Yam Ntxwv Pom Kev yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Rb5 Vinicola Kev Ntim Cawv, Yam Ntxwv Pom Kev xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Rb5 Vinicola Kev Ntim Cawv, Yam Ntxwv Pom Kev ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The RB5 is a winery located in the city of Sao Leopoldo / RS, in a region of Italian colonization. RB5 Begun in 1853 with the devotion of the 5 Bartolini brothers. The father of the Bartolini family (Giovanni Bartolini) had the dream of migrating to Brazil and starting a winery where he could apply all the technique developed in a life-time of learning in Palermo/Italy. Rodolfo, Andres, Gorges, Antonio, and Hugo dedicated their lives to fulfill their father's dream. but they did not stop there.
Qhov Loj & Ntim: The icon is a monogram, created with the hidden letters "R and B" inside a clean serif 5 number. We also designed in the negative space a wine opener silhouette.

The complete visual identity project included several collaterals.

Business cards, envelopes, shopping bags, custom documents, wooden package boxes, care manuals, wine bottle packaging, in-store uniforms, tags, UI/UX for website.
Cov Ntsiab Lus: Branding, Wine, Packaging, Wood, Winery, RB5, Vinicola, monogram, Iconic, elegant
Thev Naus Laus Zis Tsim Khoom: All of the materials were designed Studio Victor Weiss and produced with premium printing agencies in south Brazil. Several production techniques/materials were used, including embossing, golden folio, crepe paper, annealed glass and clean cut premium wood.

All of the processes were supervised Rodolfo and Weiss.
Kev Sib Tw Tsim Qauv: We needed to develop a visual identity that could tell the amazing Bartolini family story, but also show that it is a modern company with up to date machinery. One of the most important touch points of the brand is its website, so it needed to work well both physically and digitally. It had to be both modern and antique. We understood the naming process was gonna be one of the most important leverages to telling the story and also having a modern feel.

R - Rodolfo (Father of current CEO)
B - Bartolini (Families name)
5 - Reference to the 5 brothers that created the company.

In conjunction the naming felt modern and bold. We had achieved our objective. By creating a simple and yet clever monogram, we were able to input all 3 elements of the name into one simple icon. What at first may seem like a beautiful number 5, is actually a complete brand name, rb5. We understood the icon should work alone for responsive platforms and small locations (such as a profile picture), but also, in conjunction with the name. If the icon were an obvious monogram, it would read "RB5, RB5". This repetition would be tiring and common. That is why we chose an abstract formation for the icon, in witch can be used both next to brand name or separate.
Kev Tshawb Fawb: 1. Target Audience. It was important to understand who were we directing with the built visuals. Answering questions such as target demographic, location, industry, income range, hobbies, communication, thought, importance, reach, challenges, purchase decision making, and objections we started to understand who are we speaking to through our design.

2. Persona. By creating a specific avatar of who the end costumer is, we can create specific strategies and explore direct possibilities.

3. Brand attributes. We needed to list the values that identify and differentiate competitors without a point of sale, as well as the performance of the final product.

4. Archetype. A brand archetype is a universally familiar character or situation that transcends time, place, culture, gender and age. Defining the brand archetype helped us through the bench-marketing process and also directly into typography selection and colors in the over-all look and feel of the project. For Rb5 we used The Ruler archetype.

The next steps were to develop the brand tone of voice and manifest. When the strategic part of the process was done, we begun the design by creating a stylescape and exploring the visual possibilities.
Kev Txhawb Siab: Each Bartolini brother focused on studying one kind of grape, one kind of wine. Each brother has a specialty, one of the secrets of the success of RB5. Today Joao Vitor, (son of Rodolfo Bartolini) is the head of the company, combining quality and tradition with technology and innovation.

With the visual identity we wanted to convey: Quality, tradition, seriousness, good taste, class.
Lub Sij Hawm Ua Hauj Lwm: The project started in may 2017 at our first meeting with client in Porto Alegre. And finished in January 2018 in Sao Leopoldo. (With the re-brand launch).
Txheej Txheem Ua Hauj Lwm: The core behind RB5 Winery is to create a sophisticated experience to the client. To stand-out from big mass production wine companies, as a unique artesanal "handmade" product.

RB5 farms the grapevines, create the perfect alcoholic combinations and store the final product for years until its ready for retail. The product can be found in several premium supermarkets and stores through South America.