New Vision Kev Ntim Kua Txiv Hmab Txiv Ntoo by Ye Wang and Wei Chen

New Vision Kev Ntim Kua Txiv Hmab Txiv Ntoo by Ye Wang and Wei Chen is a highly esteemed winner of the very prestigious 2020 A' Design Award Hlau in Tsim Ntim Khoom Competition Category.

HlauNtim Khoom· 2020

New Vision Kev Ntim Kua Txiv Hmab Txiv Ntoo

by Ye Wang and Wei Chen

Client: Nanpai Farm

A' Design Award Hlau Winner in Ntim Khoom Category

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Colors

The Design

About New Vision Kev Ntim Kua Txiv Hmab Txiv Ntoo

New Vision yog ib pab kev ntim kua txiv hmab txiv ntoo tsim los rau ib lub liaj nkuaj txiv hmab txiv ntoo. Txhua lub raj kua muaj ib daim duab txiv hmab txiv ntoo tshwj xeeb tsim los ntawm software thiab luam tawm ntawm txheej txheem luam ntawv laser. Cov duab no txhais tus nqi zoo ntawm kua txiv hmab txiv ntoo ua cov cim yooj yim thiab yooj yim nco. Pab kev tsim khoom no npaj los sib txawv ntawm cov ntim kua txiv hmab txiv ntoo ib txwm muaj hauv khw muag khoom, xwv kom cov neeg yuav khoom paub thiab cim tau txhua hom kua sai. Txhua lub raj kua muaj qhov siab 220 millimeters thiab qhov dav 64 millimeters.

The Recognition

About the A' Design Award Hlau

New Vision Kev Ntim Kua Txiv Hmab Txiv Ntoo yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. New Vision Kev Ntim Kua Txiv Hmab Txiv Ntoo xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. New Vision Kev Ntim Kua Txiv Hmab Txiv Ntoo tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Packaging design uses computer technology and printing technology to design a variety of different fruit graphics to achieve a unique set of juice packaging. This series of packaging is different from the traditional supermarket juice packaging, which makes it easy for the audience to distinguish and identify.
Dimensions & Packaging: Bottle height: 220mm
Bottle diameter 64 mm
Tags: Juice, packaging design
Production Technology: 1. Use computer design software for graphic design.
2. Produced by laser printing process.
Design Challenge: The biggest challenge is to find a suitable printing process to achieve the effect of this design. This needs to go through repeated proofing process.
It is very difficult to show the nutrition of fruit juice to the audience through visual design method, and make people remember deeply. The design adopts the method of combining illustrator software and Photoshop software to achieve the design goal.
Research: Combining computer technology with special printing materials, the design is embodied by technology.
Using the visual communication design method, the fruit juice is rich in nutrients, but it is abstract and difficult to express. Packaging design conveys this abstract information to people through visual graphics. And through the design of fruit shape is a series of very unique visual graphics, easy to be remembered by the audience.
Inspiration: The core idea of packaging design works is to present the rich nutrition of fruit juice through visual graphic design, making it easier for the audience to remember.
The design inspiration comes from the colorful life and life. It skillfully applies the computer special effects and printing laser technology to the packaging design. It is a combination of art and technology.
Project Duration: The project started in April 2019 in Shenzhen and finished in August 2019 in Shenzhen.
Operation Flow: Direct display, no more operation instructions required.
Team Members: Team Leader: Ye Wang, Chao Yang
Designer: Xiaowei Lai, Jianzhong Yang, Wei Chen, Ziqiang Ouyang
Creative: Guangzhou Cold Launch Strategic Consulting Co., Ltd
Image Credits: Image #01 : Designer / Ye Wang, Chao Yang, Wei Chen
Image #02 : Xiaowei Lai, Jianzhong Yang, Ziqiang Ouyang
Image #03 : Designer / Ye Wang, Chao Yang
Image #04 : Xiaowei Lai, Junjie Zhong, Ziqiang Ouyang
Image #05 : Guangzhou Cold Launch Strategic Consulting Co., Ltd