Taiwan Small Town Ramble Primary Function: Kev Tshaj Tawm Ncig Xyuas Chaw los ntawm Meng Chih Chiang

Qhov qauv tsim Taiwan Small Town Ramble Primary Function: Kev Tshaj Tawm Ncig Xyuas Chaw los ntawm Meng Chih Chiang yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Kev Tshaj Tawm, Kev Lag Luam thiab Kev Sib Txuas Lus.

NyiajKev Tshaj Tawm· 2020

Taiwan Small Town Ramble Primary Function: Kev Tshaj Tawm Ncig Xyuas Chaw

los ntawm Meng Chih Chiang

Tus Neeg Siv: Taiwan Tourism Bureau, Singapore Office

Tus Yeej A' Design Award Nyiaj hauv Pawg Kev Tshaj Tawm

31,761

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #103746

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Taiwan Small Town Ramble Primary Function: Kev Tshaj Tawm Ncig Xyuas Chaw

Taiwan Small Town Ramble yog ib qho kev tshaj tawm ncig xyuas chaw uas tsim los txhawb cov zos me me hauv Taiwan. Qhov kev tshaj tawm no siv cov npav (bus) hauv Singapore uas nqa ib qho kev txhim kho peb-sib npaug (three-dimensional) ntawm ib lub tsev Taiwan qub. Ib daim ru tsev swallowtail, uas yog ib hom kev tsim tsev ntawm cheeb tsam ntawd, raug muab tso rau saum toj ntawm txhua lub npav. Cov txiag zaub mov (tiles) uas muaj cov qauv paj ntoos raug npog rau ib nrab hauv qab. Ob yam no puav leej yog cov duab tseem ceeb ntawm cov zos Taiwan qub. Ib lub zes noog nra (swallow nest) uas tau muab txaug ua, uas ntev los raug pom ua ib lub cim ntawm kev npluas nuj thiab kev vam meej, ua kom tiav qhov kev txhim kho no.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Taiwan Small Town Ramble Primary Function: Kev Tshaj Tawm Ncig Xyuas Chaw yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Taiwan Small Town Ramble Primary Function: Kev Tshaj Tawm Ncig Xyuas Chaw xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Taiwan Small Town Ramble Primary Function: Kev Tshaj Tawm Ncig Xyuas Chaw yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Taiwan Small Town Ramble, a tourism campaign to promote Taiwanese distinguished townships, aims to reach the huge audience and to create an impactful impression in Singapore.

The 3D installation with a swallowtail roof of local unique architecture on the top and the decorative tiles with floral patterns on the bottom half of the bus are both iconic imageries of traditional towns.

The nest of swallow, a symbol of opulence and prosperity, is brought to life on the Traditional House Bus.
Qhov Loj & Ntim: For security and cultural reasons, the Singapore transport authority set up strict limitations for the creatives of bus 3D structure. For example:
1. No sharp edges are allowed on the 3D structure
2. Maximum protrusion from the bus rear to fall within 15cm
3 Every design & installation are subjected to LTA (Singapore transport authority) approval
4. No movement of the 3D structure are allowed
5. Size of structure to be within - 80cm(height) x 186cm (length) x 120cm (width) and max weight of 30kg
Cov Ntsiab Lus: Transport, Tourism, Bus, Small Town, Taiwan, Bus Wrapping, Bus Advertising, Singapore,
Thev Naus Laus Zis Tsim Khoom: The massive field researches of 40 townships and districts was applied in this campaign. The goal is the creation of a local town tourism brand for Taiwan by showcasing the rich and diverse cultural landscapes, ecological landscapes, and recreational resources of specially-selected towns.
Kev Sib Tw Tsim Qauv: A Chinese poet once wrote: Beneath the eaves of the high and mighty dwelt the swallows. The nest of swallow, a symbol of opulence and prosperity, is brought to life on the Traditional House Bus. However, it is extremely difficult to build realistic sculptures with detailed shapes and gradient colors of the swallows. Moreover, the Singapore transport authority has strict regulations about the size, edge, protrusion and even the creative itself.
Kev Tshawb Fawb: The swallowtail roof in Southern Min style concaves up and diverges at both ends just like the tail of a swallow, hence the name. In the past, these types of roofs were considered a sign of wealth, and the upper class would incorporate them in the design of their ancestral shrines. They are also featured in temples, often with designs even more elaborate and intricate; this unique style of architecture can only be found in Taiwan and Southern Fujian.
Kev Txhawb Siab: Taiwan Tourism Bureau unveiled 2019 campaign to promote small indigenous towns in Taiwan. The first ever 3D bus of traditional Taiwanese house will roam the streets of Singapore, offering the public a brand-new vision of the charm of Taiwan.

Red brick houses remain a common sight in towns, such as Lukang Changhua, Hengchun old town, and etc. Retro floral patterns from old floral-tiled houses in Kinmen and Kaohsiung, invite people to explore the beauty of Taiwan and its cultural heritage.
Lub Sij Hawm Ua Hauj Lwm: The campaign started in July 25, 2019 and finished in October 16, 2019, and the buses was scheduled on routes 80, 502, 196, 186, and 157 in Singapore.
Txheej Txheem Ua Hauj Lwm: If you happen to find yourself in Singapore, be sure to take a bus ride on routes 80, 502, 196, 186, and 157 and indulge in the charm of small Taiwanese towns!
Cov Tswv Cuab Pab: Creative Director:
Meng Chih Chiang
Designer:
Sunday Huang
Media Catalyst:
Gabriel Chee Hoe Ping
Production Manager:
Chee Fong Ling

Model:
Miranda Lien
Special Thanks:
Joy Chen
Kev Qhuas Duab: Image #1: Photographer Matthias Chng
Image #2: Photographer Matthias Chng
Image #3: Photographer Matthias Chng
Image #4: Photographer Matthias Chng
Image #5: Photographer Matthias Chng