Settlements Integrated Phiaj Los Nqis los ntawm Pancho Gonzalez

Qhov qauv tsim Settlements Integrated Phiaj Los Nqis los ntawm Pancho Gonzalez yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Tooj hauv Pawg Sib Tw Tsim Kev Tshaj Tawm, Kev Lag Luam thiab Kev Sib Txuas Lus.

ToojKev Tshaj Tawm· 2020

Settlements Integrated Phiaj Los Nqis

los ntawm Pancho Gonzalez

Tus Neeg Siv: Inbrax

Tus Yeej A' Design Award Tooj hauv Pawg Kev Tshaj Tawm

14,436

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #103849

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Settlements Integrated Phiaj Los Nqis

Kev daws teeb meem yog qhov tseeb thoob plaws ntiaj teb thiab tshwj xeeb tshaj yog hauv Latin America. Qhov kev tshaj tawm kev tsim qauv no nrhiav kev sau nyiaj hauv ib txoj kev sib txawv thiab ua li ntawd los ntawm kev tshaj tawm cov yeeb yaj kiab uas thaum kawg tsis muaj nyob. Yuav kom tau daim pib, tib neeg yuav tsum tau mus rau yeeb yaj kiab lub vev xaib mus yuav lawv daim pib thiab thaum lawv paub tias cov yeeb yaj kiab tsis muaj, yog li lawv tuaj yeem pub nyiaj rau lub hauv paus.

Qhov Lees Paub

Txog A' Design Award Tooj

Settlements Integrated Phiaj Los Nqis yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Settlements Integrated Phiaj Los Nqis xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Settlements Integrated Phiaj Los Nqis ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Techo Latam is a non-profit organization with the purpose of overcoming poverty in Latin America and thus ending the settlements. To achieve the goal of raising $50K in donations to eradicate them, the creative strategy was to launch the film Settlements (Favelas) done by trailers of Latin American film directors, showing the reality of their settlements. To have a ticket, you had to enter the site settlements.techo.org and at the time of checkout, the film did not exist.
Qhov Loj & Ntim: Trailers, posters, digital ads and social media.
Cov Ntsiab Lus: Settlements, Favela, Asentamientos, Chile, Perú, Colombia, Brazil, Argentina, Inbrax, Techo, Latam
Thev Naus Laus Zis Tsim Khoom: Integrated campaign across 5 countries in South America.
Kev Sib Tw Tsim Qauv: First online collecting campaign done by Techo Latam.
Kev Tshawb Fawb: The key points of the challenge and the objectives that were required in the campaign were clear, the idea had to solve how to reach new consumers who are not part of the main percentage of donors of Techo Latam. Based on market research on their behavior at the time of donation; 60% of millennials do them online, they are motivated by social networks; mainly on Facebook with 62% and 14% in charity events. Understanding the buyer person, we devised the creative solution; If they are digital natives, their reason for donation is the moments that appeal to our emotions, which in social networks are inspired to make them. We wonder what they buy most online in Latin America?: cinema, concerts and air tickets. In the cinemas annually, there are more than 339.8 million viewers, with Brazil being one of the pioneer countries with 170 million viewers, within Latin American cinema. So cinema was the language applied.
Kev Txhawb Siab: The creative strategy focused on launching the film Settlements (Favelas) in Chile, Argentina, Peru, Colombia and Brazil. For this, 5 trailers were created and ran in the aforementioned markets, these trailers were created by renowned film directors from each country and the media strategy focused on displaying these trailers on Facebook (Instagram) and YouTube, with support at the same movie theaters, which invited to buy tickets for the movie on the site: settlements.techo.org.
Lub Sij Hawm Ua Hauj Lwm: Chile, Peru, Argentina, Brazil and Colombia.
Txheej Txheem Ua Hauj Lwm: Integrated campaign across Chile, Perú, Argentina, Brazil and Colombia.
Cov Patent: Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando
Cov Tswv Cuab Pab: Nico Rubio, Jorge Fajardo, Camilo Sánchez, Pancho González, Marcelo Concha, Carolina Pinheiro, Cristián Chávez.
Producers: Prójimo, Los Notarios, Deiro Films, La Motoneta
Kev Qhuas Duab: Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando